Brandwave

Eventbrite vs Luma:Which is more popular?

In September 2026, Eventbrite had more branded searches than Luma among event marketing platforms worldwide. Eventbrite had about 1.2 million branded searches, while Luma had 18,100. Eventbrite made up 89.2% of all event marketing platform searches we track, and Luma accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about event marketing platforms, Eventbrite appeared in three of the five answers and Luma in two. Eventbrite was mentioned before Luma in every answer that named either.

Among event marketing platforms worldwide in September 2026

Who do people search for more?

Eventbrite, about 67 searches for every 1 for Luma

Eventbrite 1.2M searchesLuma 18.1K searches

Who does AI mention more?

Eventbrite, mentioned in 3 of 5 answers, Luma in 2

Eventbrite in 3 of 5Luma in 2 of 5

Who does AI recommend more?

Eventbrite, named ahead of Luma in 3 of 3 answers

Eventbrite first in 3Luma never first

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Top event marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Eventbrite was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Luma was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Eventbrite was listed before Luma in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bizzabo1st
  2. Cvent2nd
  3. Eventbrite3rd
  4. Splash4th
  5. Whova5th
  6. Luma6th
  7. Swoogo7th
  8. EventMobi–
  9. Eventtia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cvent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bizzabo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eventbrite3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whova3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Splash3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Luma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swoogo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EventMobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eventtia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about event marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Eventbrite or Luma more popular in search?

This chart shows how often people search Google for Eventbrite and Luma by name. Each line represents a brand's share of searches for all nine event marketing platforms we track, month by month, from English-language searches worldwide.

Eventbrite and Luma among event marketing platforms worldwide, by month

Share of searches by month for Eventbrite, Luma. The figures are in the table below the chart.

View monthly share of searches table
MonthEventbriteCventLumaWhovaSwoogoBizzaboEventMobiEventtiaSplash
Oct 202592.2%4.6%0.61%1.4%0.41%0.41%0.18%0.15%0.07%
Nov 202592.1%4.6%0.74%1.4%0.41%0.41%0.18%0.15%0.06%
Dec 202592.6%4.6%0.75%0.92%0.42%0.41%0.14%0.1%0.08%
Jan 202689.6%6.7%0.89%1.3%0.61%0.48%0.21%0.12%0.1%
Feb 202690.5%5.5%1.1%1.3%0.61%0.49%0.27%0.12%0.07%
Mar 202690.7%5.5%0.89%1.6%0.5%0.4%0.22%0.12%0.08%
Apr 202691.7%4.5%1.1%1.4%0.5%0.4%0.22%0.1%0.08%
May 202691.8%4.6%1.1%1.4%0.41%0.4%0.18%0.08%0.08%
Jun 202691.9%4.5%1.1%1.4%0.41%0.33%0.18%0.08%0.08%
Jul 202689.6%6.7%1.1%1.3%0.49%0.4%0.21%0.1%0.12%
Aug 202690.8%5.5%1.3%1.1%0.5%0.33%0.22%0.12%0.1%
Sep 202689.2%6.6%1.3%1.3%0.6%0.39%0.26%0.14%0.1%

How has the Eventbrite and Luma comparison changed over the last 12 months?

3 findings
  • Eventbrite was ahead of Luma in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Eventbrite’s share of searches among event marketing platforms worldwide moved from 92.2% to 89.2%, and its estimated monthly branded searches moved from 1.8M to 1.2M.
  • Across the 12 months ending September 2026, Luma’s share of searches among event marketing platforms worldwide moved from 0.61% to 1.3%, and its estimated monthly branded searches moved from 12.1K to 18.1K.

How did search popularity change for event marketing platforms worldwide in September 2026?

2 changes

  1. In September 2026, Eventbrite lost share of searches among event marketing platforms worldwide, from 90.8% to 89.2%.

  2. Estimated monthly branded searches for Luma worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Eventbrite’s and Luma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eventbrite

1 branded search term

  • eventbrite

Luma

1 branded search term

  • luma events

How the Brand Demand Index is measured

Other head-to-heads among event marketing platforms

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