Luma vs Whova:Which is more popular?
In September 2026, Luma and Whova were level in searches among event marketing platforms worldwide, with an estimated 18.1K branded searches each, at 1.3% of the total each. When we asked ChatGPT and Google AI Overviews about event marketing platforms, Whova appeared in three of the five answers and Luma in two. Whova was mentioned before Luma in three out of four answers that named either.
Who do people search for more?
Luma and Whova are searched for about as often as each other.
Who does AI recommend more?
Whova, named ahead of Luma in 3 of 4 answers
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Top event marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Whova was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Luma was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Whova was listed before Luma in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Cvent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bizzabo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Eventbrite3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Whova3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Splash3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Luma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Swoogo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
EventMobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eventtia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about event marketing platforms
5 answers
Asked ChatGPT
“Which event marketing platform should I use?”
Asked ChatGPT
“What are the best event marketing platforms?”
Asked ChatGPT
“What's the best event marketing platform for b2b events?”
Searched Google, AI Overview
“event marketing platforms”
Searched Google, AI Overview
“b2b event software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Luma or Whova more popular in search?
This chart shows how often people search Google for Luma and Whova by name. Each line represents a brand's share of searches for all nine event marketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Luma, Whova. The figures are in the table below the chart.
View monthly share of searches table
| Month | Eventbrite | Cvent | Luma | Whova | Swoogo | Bizzabo | EventMobi | Eventtia | Splash |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 92.2% | 4.6% | 0.61% | 1.4% | 0.41% | 0.41% | 0.18% | 0.15% | 0.07% |
| Nov 2025 | 92.1% | 4.6% | 0.74% | 1.4% | 0.41% | 0.41% | 0.18% | 0.15% | 0.06% |
| Dec 2025 | 92.6% | 4.6% | 0.75% | 0.92% | 0.42% | 0.41% | 0.14% | 0.1% | 0.08% |
| Jan 2026 | 89.6% | 6.7% | 0.89% | 1.3% | 0.61% | 0.48% | 0.21% | 0.12% | 0.1% |
| Feb 2026 | 90.5% | 5.5% | 1.1% | 1.3% | 0.61% | 0.49% | 0.27% | 0.12% | 0.07% |
| Mar 2026 | 90.7% | 5.5% | 0.89% | 1.6% | 0.5% | 0.4% | 0.22% | 0.12% | 0.08% |
| Apr 2026 | 91.7% | 4.5% | 1.1% | 1.4% | 0.5% | 0.4% | 0.22% | 0.1% | 0.08% |
| May 2026 | 91.8% | 4.6% | 1.1% | 1.4% | 0.41% | 0.4% | 0.18% | 0.08% | 0.08% |
| Jun 2026 | 91.9% | 4.5% | 1.1% | 1.4% | 0.41% | 0.33% | 0.18% | 0.08% | 0.08% |
| Jul 2026 | 89.6% | 6.7% | 1.1% | 1.3% | 0.49% | 0.4% | 0.21% | 0.1% | 0.12% |
| Aug 2026 | 90.8% | 5.5% | 1.3% | 1.1% | 0.5% | 0.33% | 0.22% | 0.12% | 0.1% |
| Sep 2026 | 89.2% | 6.6% | 1.3% | 1.3% | 0.6% | 0.39% | 0.26% | 0.14% | 0.1% |
How has the Luma and Whova comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Luma took it in August 2026.
- Across the 12 months ending September 2026, Luma’s share of searches among event marketing platforms worldwide moved from 0.61% to 1.3%, and its estimated monthly branded searches moved from 12.1K to 18.1K.
- Across the 12 months ending September 2026, Whova’s share of searches among event marketing platforms worldwide moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
How did search popularity change for event marketing platforms worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Luma’s and Whova’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among event marketing platforms
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