Luma vs Swoogo:Which is more popular?
In September 2026, Luma had more branded searches than Swoogo among event management platforms worldwide. Luma had about 18,100 branded searches, while Swoogo had 8,210. Luma made up 1.3% of all event management platform searches we track, and Swoogo accounted for 0.6%. When we asked ChatGPT and Google AI Overviews about event management platforms, Luma and Swoogo each appeared in two of the five answers. Swoogo was mentioned before Luma in two out of three answers that named either.
Who do people search for more?
Luma, about 2 searches for every 1 for Swoogo
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Swoogo, named ahead of Luma in 2 of 3 answers
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Top event management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Luma was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Swoogo was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Swoogo was listed before Luma in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Eventbrite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cvent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Whova5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bizzabo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Luma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Swoogo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about event management platforms
5 answers
Asked ChatGPT
“Which event management platform should I use?”
Asked ChatGPT
“What are the best event management platforms?”
Asked ChatGPT
“What's the best event management platform for event registration?”
Searched Google, AI Overview
“event management platforms”
Searched Google, AI Overview
“event registration software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Luma or Swoogo more popular in search?
This chart shows how often people search Google for Luma and Swoogo by name. Each line represents a brand's share of searches for all six event management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Luma, Swoogo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Eventbrite | Cvent | Luma | Whova | Swoogo | Bizzabo |
|---|---|---|---|---|---|---|
| Oct 2025 | 92.6% | 4.6% | 0.61% | 1.4% | 0.42% | 0.41% |
| Nov 2025 | 92.5% | 4.6% | 0.75% | 1.4% | 0.41% | 0.41% |
| Dec 2025 | 92.9% | 4.6% | 0.75% | 0.92% | 0.42% | 0.41% |
| Jan 2026 | 90% | 6.7% | 0.89% | 1.3% | 0.61% | 0.49% |
| Feb 2026 | 90.9% | 5.5% | 1.1% | 1.3% | 0.61% | 0.49% |
| Mar 2026 | 91% | 5.5% | 0.9% | 1.6% | 0.5% | 0.4% |
| Apr 2026 | 92.1% | 4.6% | 1.1% | 1.4% | 0.51% | 0.41% |
| May 2026 | 92.1% | 4.6% | 1.1% | 1.4% | 0.41% | 0.41% |
| Jun 2026 | 92.2% | 4.6% | 1.1% | 1.4% | 0.41% | 0.33% |
| Jul 2026 | 90% | 6.7% | 1.1% | 1.3% | 0.5% | 0.4% |
| Aug 2026 | 91.2% | 5.5% | 1.4% | 1.1% | 0.5% | 0.33% |
| Sep 2026 | 89.7% | 6.7% | 1.3% | 1.3% | 0.6% | 0.4% |
How has the Luma and Swoogo comparison changed over the last 12 months?
3 findings
- Luma was ahead of Swoogo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Luma’s share of searches among event management platforms worldwide moved from 0.61% to 1.3%, and its estimated monthly branded searches moved from 12.1K to 18.1K.
- Across the 12 months ending September 2026, Swoogo’s share of searches among event management platforms worldwide moved from 0.42% to 0.6%, and its estimated monthly branded searches held steady at 8.2K.
How did search popularity change for event management platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Luma worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Luma’s and Swoogo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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