Brandwave

How popular isLevi's in search?

In September 2026, there were an estimated 823K branded searches for Levi's worldwide which is down 17.7% over the last 12 months. Levi's holds 54.3% estimated Share of Search among denim brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Levi's54.3%
  2. Nudie Jeans16.2%
  3. Wrangler13.3%
  4. Ksubi8.9%
  5. Lee7.3%
Levi's website (opens in a new tab)

Follow Levi's and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Levi's compete?

Levi's is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Denim brands1st of 554.3%Shown below
Jeans brands1st of 558.5%Show ranking
Cargo pants brands1st of 458.9%Show ranking
Overalls women brands1st of 363.9%Show ranking

Which denim brands compete with Levi's?

Levi's against denim brands worldwide, by month

Share of Search by month for Levi's, Nudie Jeans, Wrangler, Ksubi, Lee. The figures are in the table below the chart.

View monthly share of search table
MonthLevi'sNudie JeansWranglerKsubiLee
Oct 202558.2%11.7%14.3%7.9%7.9%
Nov 202561.1%10.1%12.3%8.3%8.3%
Dec 202557.2%11.5%14.1%9.4%7.7%
Jan 202659.8%12%12%8.1%8.1%
Feb 202659.9%12%12%8%8%
Mar 202659.8%12%12%8.1%8.1%
Apr 202656.4%13.8%11.3%9.3%9.3%
May 202655.1%13.4%13.4%9%9%
Jun 202658.9%11.8%11.8%9.7%7.9%
Jul 202658.4%11.7%11.7%11.7%6.4%
Aug 202656%13.7%13.7%9.2%7.5%
Sep 202654.3%16.2%13.3%8.9%7.3%

  1. 1.Levi's

    54.3%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Nudie Jeans

    16.2%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +2.6 points.

  3. 3.Wrangler

    13.3%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Ksubi

    8.9%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Lee

    7.3%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Levi's and its closest rivals

Every comparison with Levi's

How has branded search demand for Levi's changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Levi's worldwide fell from 1M to 823K.
  • Across the 12 months ending September 2026, Levi's’ estimated Share of Search among denim brands worldwide decreased from 58.2% to 54.3%.
  • Across the 12 months ending September 2026, Levi's’ estimated Share of Search among denim brands worldwide peaked at 61.1% in November 2025 and was lowest at 54.3% in September 2026.

How did search popularity change for denim brands worldwide in September 2026?

  1. In September 2026, Nudie Jeans gained estimated Share of Search among denim brands worldwide, from 13.7% to 16.2%.

  2. In September 2026, Levi's lost estimated Share of Search among denim brands worldwide, from 56% to 54.3%.

  3. Estimated monthly branded searches for Lee worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  4. Estimated monthly branded searches for Wrangler worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

How is Levi's measured?

Brandwave collects information about searches that people make online using Levi's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • levi's

Do you work for Levi's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Levi's your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free