How popular isLevi's in search?
In September 2026, there were an estimated 823K branded searches for Levi's worldwide which is down 17.7% over the last 12 months. Levi's holds 63.9% estimated Share of Search among overalls women brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which overalls women brands compete with Levi's?
Share of Search by month for Levi's, Carhartt. The figures are in the table below the chart.
View monthly share of search table
| Month | Levi's | Carhartt | Dickies |
|---|---|---|---|
| Oct 2025 | 53.9% | 44.3% | 1.8% |
| Nov 2025 | 44.5% | 54.7% | 0.81% |
| Dec 2025 | 39.6% | 59.5% | 0.88% |
| Jan 2026 | 54.3% | 44.7% | 0.98% |
| Feb 2026 | 63.9% | 34.9% | 1.1% |
| Mar 2026 | 76% | 22.9% | 1.1% |
| Apr 2026 | 79.2% | 19.3% | 1.4% |
| May 2026 | 82.1% | 16.5% | 1.5% |
| Jun 2026 | 82.3% | 16.5% | 1.2% |
| Jul 2026 | 82.3% | 16.5% | 1.2% |
| Aug 2026 | 75.9% | 22.7% | 1.4% |
| Sep 2026 | 63.9% | 34.9% | 1.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.9% | 823K | 0% | -12 points | |
| 2, held 2nd | 34.9% | 450K | +82.9% | +12.2 points | |
| 3, held 3rd | 1.1% | 14.8K | 0% | -0.2 points |
Compare search popularity between Levi's and its closest rivals
Every comparison with Levi's
8 comparisons
How has branded search demand for Levi's changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Levi's worldwide fell from 1M to 823K.
- Across the 12 months ending September 2026, Levi's’ estimated Share of Search among overalls women brands worldwide increased from 53.9% to 63.9%.
- Across the 12 months ending September 2026, Levi's’ estimated Share of Search among overalls women brands worldwide peaked at 82.3% in June 2026 and was lowest at 39.6% in December 2025.
How did search popularity change for overalls women brands worldwide in September 2026?
3 changes
In September 2026, Carhartt gained estimated Share of Search among overalls women brands worldwide, from 22.7% to 34.9%.
In September 2026, Levi's lost estimated Share of Search among overalls women brands worldwide, from 75.9% to 63.9%.
Estimated monthly branded searches for Dickies worldwide fell 55.3% over 12 measured months, from 33.1K to 14.8K in September 2026.
Where does Levi's compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cargo pants brands | 1st of 4 | 58.9% | Show ranking |
| Denim brands | 1st of 5 | 62.6% | Show ranking |
| Overalls women brands | 1st of 3 | 63.9% | Shown above |
| Jeans brands | 1st of 5 | 69.7% | Show ranking |
| Denim jacket brands | 1st of 3 | 100% | Show ranking |
How is Levi's measured?
Brandwave collects information about searches that people make online using Levi's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- levi's
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Is Levi's your brand?
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