How popular isLaunch in search?
In August 2026, there were an estimated 1.9K branded searches for Launch worldwide which is down 20.8% over the last 11 months. Launch holds 0.91% estimated Share of Search among car diagnostic tools worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Autel64.4%
iCarsoft19.3%
ANCEL7.1%- FOXWELL5.8%
BlueDriver2.6%
Launch0.91%
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Which car diagnostic tools compete with Launch?
Share of Search by month for Autel, iCarsoft, ANCEL, FOXWELL, BlueDriver, Launch. The figures are in the table below the chart.
View monthly share of search table
| Month | Autel | iCarsoft | ANCEL | FOXWELL | BlueDriver | Launch |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.7% | 18.5% | 8.3% | 6.8% | 3.7% | 1.1% |
| Nov 2025 | 59.5% | 21.8% | 8% | 6.5% | 2.9% | 1.3% |
| Dec 2025 | 60.1% | 22% | 6.6% | 6.6% | 3.6% | 1.1% |
| Jan 2026 | 60% | 22% | 6.6% | 6.6% | 3.6% | 1.3% |
| Feb 2026 | 59.2% | 21.8% | 8% | 6.5% | 2.9% | 1.6% |
| Mar 2026 | 60.4% | 22.1% | 6.6% | 6.6% | 3% | 1.3% |
| Apr 2026 | 63.9% | 19.2% | 7% | 5.7% | 3.1% | 1.1% |
| May 2026 | 66.2% | 16.2% | 7.3% | 5.9% | 3.2% | 1.2% |
| Jun 2026 | 62.6% | 18.8% | 6.9% | 6.9% | 3.8% | 1.1% |
| Jul 2026 | 62.6% | 18.8% | 6.9% | 6.9% | 3.8% | 1.1% |
| Aug 2026 | 64.4% | 19.3% | 7.1% | 5.8% | 2.6% | 0.91% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.4% | 135K | +22.7% | +1.8 points | |
| 2, held 2nd | 19.3% | 40.5K | +22.4% | +0.5 points | |
| 3, held 3rd | 7.1% | 14.8K | +22.3% | +0.2 points | |
| 4, held 4th | 5.8% | 12.1K | 0% | -1.1 points | |
| 5, held 5th | 2.6% | 5.4K | -18.2% | -1.2 points | |
| 6, held 6th | 0.91% | 1.9K | 0% | -0.2 points |
1.
64.4%
Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +1.8 points.
2.
19.3%
Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.5 points.
3.
ANCEL7.1%
Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.2 points.
4.FOXWELL
5.8%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -1.1 points.
2.6%
Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
6.
Launch0.91%
Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Launch and its closest rivals
How has branded search demand for Launch changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Launch worldwide fell from 2.4K to 1.9K.
- Across the 11 months ending August 2026, Launch’s estimated Share of Search among car diagnostic tools worldwide held steady, from 1.1% to 0.91%.
How did search popularity change for car diagnostic tools worldwide in August 2026?
5 changes
In August 2026, Autel gained estimated Share of Search among car diagnostic tools worldwide, from 62.6% to 64.4%.
In August 2026, BlueDriver lost estimated Share of Search among car diagnostic tools worldwide, from 3.8% to 2.6%.
In August 2026, FOXWELL lost estimated Share of Search among car diagnostic tools worldwide, from 6.9% to 5.8%.
Estimated monthly branded searches for Launch worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
Estimated monthly branded searches for ANCEL worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
Where does Launch compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Engine code readers | 6th of 6 | 0.33% | Show ranking |
| Car diagnostic tools | 6th of 6 | 0.91% | Shown above |
How is Launch measured?
Brandwave collects information about searches that people make online using Launch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- launch obd
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Is Launch your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.