BlueDriver vs Launch:Which is more popular by branded search?
In August 2026, BlueDriver had more branded searches than Launch among car diagnostic tools worldwide. BlueDriver was estimated to have 5.4K branded searches compared to Launch’s 1.9K, and held a 2.6% Share of Search versus Launch’s 0.91%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BlueDriver or Launch?
Compare the car diagnostic tools people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BlueDriver, Launch. The figures are in the table below the chart.
View monthly share of search table
| Month | Autel | iCarsoft | ANCEL | FOXWELL | BlueDriver | Launch |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.7% | 18.5% | 8.3% | 6.8% | 3.7% | 1.1% |
| Nov 2025 | 59.5% | 21.8% | 8% | 6.5% | 2.9% | 1.3% |
| Dec 2025 | 60.1% | 22% | 6.6% | 6.6% | 3.6% | 1.1% |
| Jan 2026 | 60% | 22% | 6.6% | 6.6% | 3.6% | 1.3% |
| Feb 2026 | 59.2% | 21.8% | 8% | 6.5% | 2.9% | 1.6% |
| Mar 2026 | 60.4% | 22.1% | 6.6% | 6.6% | 3% | 1.3% |
| Apr 2026 | 63.9% | 19.2% | 7% | 5.7% | 3.1% | 1.1% |
| May 2026 | 66.2% | 16.2% | 7.3% | 5.9% | 3.2% | 1.2% |
| Jun 2026 | 62.6% | 18.8% | 6.9% | 6.9% | 3.8% | 1.1% |
| Jul 2026 | 62.6% | 18.8% | 6.9% | 6.9% | 3.8% | 1.1% |
| Aug 2026 | 64.4% | 19.3% | 7.1% | 5.8% | 2.6% | 0.91% |
| Sep 2026 | — | — | — | — | — | — |
How has the BlueDriver and Launch comparison changed over the last 12 months?
3 findings
- BlueDriver was ahead of Launch in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BlueDriver’s estimated Share of Search among car diagnostic tools worldwide moved from 3.7% to 2.6%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 11 months ending August 2026, Launch’s estimated Share of Search among car diagnostic tools worldwide moved from 1.1% to 0.91%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for car diagnostic tools worldwide in August 2026?
2 changes
In August 2026, BlueDriver lost estimated Share of Search among car diagnostic tools worldwide, from 3.8% to 2.6%.
Estimated monthly branded searches for Launch worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using BlueDriver’s and Launch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BlueDriver
1 branded search term
- bluedriver
Launch
1 branded search term
- launch obd
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.