ANCEL vs Launch:Which is more popular by branded search?
In August 2026, ANCEL had more branded searches than Launch among engine code readers worldwide. ANCEL was estimated to have 14.8K branded searches compared to Launch’s 1.9K, and held a 2.6% Share of Search versus Launch’s 0.33%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ANCEL or Launch?
Compare the engine code readers shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ANCEL, Launch. The figures are in the table below the chart.
View monthly share of search table
| Month | Innova | Autel | Actron | ANCEL | FOXWELL | Launch |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.6% | 23% | 8.4% | 3.1% | 2.5% | 0.41% |
| Nov 2025 | 62.6% | 22.9% | 8.4% | 3.1% | 2.5% | 0.49% |
| Dec 2025 | 63.9% | 23.5% | 7% | 2.6% | 2.6% | 0.42% |
| Jan 2026 | 62.9% | 23.1% | 8.5% | 2.5% | 2.5% | 0.5% |
| Feb 2026 | 67.1% | 20.1% | 7.4% | 2.7% | 2.2% | 0.53% |
| Mar 2026 | 62.9% | 23.1% | 8.5% | 2.5% | 2.5% | 0.5% |
| Apr 2026 | 64.2% | 23.6% | 7.1% | 2.6% | 2.1% | 0.42% |
| May 2026 | 63.3% | 23.2% | 8.5% | 2.5% | 2.1% | 0.41% |
| Jun 2026 | 66.5% | 19.9% | 8.9% | 2.2% | 2.2% | 0.34% |
| Jul 2026 | 66.5% | 19.9% | 8.9% | 2.2% | 2.2% | 0.34% |
| Aug 2026 | 64.3% | 23.6% | 7.1% | 2.6% | 2.1% | 0.33% |
| Sep 2026 | — | — | — | — | — | — |
How has the ANCEL and Launch comparison changed over the last 12 months?
3 findings
- ANCEL was ahead of Launch in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ANCEL’s estimated Share of Search among engine code readers worldwide moved from 3.1% to 2.6%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, Launch’s estimated Share of Search among engine code readers worldwide moved from 0.41% to 0.33%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for engine code readers worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using ANCEL’s and Launch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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