How popular isInnova?
In September 2026, people searched for Innova by name about 368,000 times worldwide, about the same as the previous year. These searches made up 61.1% of all global OBD scanner brand searches, placing Innova first out of eight brands. When we asked both ChatGPT and Google AI Overviews about OBD scanner brands, Innova appeared in four of the five answers and was the second most recommended of the eight.
Innova is the most searched of 8 competitors and the second most recommended in AI answers.
InnovaShare of searches 61.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
AutelShare of searches 22.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
TOPDONShare of searches 10%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
ANCELShare of searches 2.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
FOXWELLShare of searches 2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top OBD scanner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Innova was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Innova is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Autel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Innova4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BlueDriver4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- TOPDON3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Launch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- ANCEL2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- FOXWELL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Veepeak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about OBD scanner brands
5 answers
Asked ChatGPT
“Which OBD scanner brand should I buy?”
Asked ChatGPT
“What are the best OBD scanner brands?”
Asked ChatGPT
“What's the best OBD scanner brand for car fault codes?”
Searched Google, AI Overview
“best obd scanner”
Searched Google, AI Overview
“car diagnostic scanner”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which OBD scanner brands compete with Innova?
Share of searches by month for Innova, Autel, TOPDON, ANCEL, FOXWELL. The figures are in the table below the chart.
View monthly share of searches table
| Month | Innova | Autel | TOPDON | ANCEL | FOXWELL | BlueDriver | Veepeak | Launch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.1% | 22% | 9.9% | 3% | 2.4% | 1.3% | 0.88% | 0.39% |
| Nov 2025 | 60.3% | 22.1% | 9.9% | 3% | 2.4% | 1.1% | 0.72% | 0.48% |
| Dec 2025 | 60.4% | 22.2% | 9.9% | 2.4% | 2.4% | 1.3% | 0.89% | 0.39% |
| Jan 2026 | 59.1% | 21.7% | 11.9% | 2.4% | 2.4% | 1.3% | 0.87% | 0.47% |
| Feb 2026 | 63.7% | 19% | 10.5% | 2.6% | 2.1% | 0.93% | 0.76% | 0.5% |
| Mar 2026 | 60.5% | 22.2% | 10% | 2.4% | 2.4% | 1.1% | 0.89% | 0.48% |
| Apr 2026 | 60.8% | 22.3% | 10% | 2.4% | 2% | 1.1% | 0.89% | 0.4% |
| May 2026 | 60.8% | 22.3% | 10% | 2.4% | 2% | 1.1% | 0.89% | 0.4% |
| Jun 2026 | 65.2% | 19.5% | 8.8% | 2.1% | 2.1% | 1.2% | 0.78% | 0.34% |
| Jul 2026 | 65.2% | 19.5% | 8.8% | 2.1% | 2.1% | 1.2% | 0.78% | 0.34% |
| Aug 2026 | 61% | 22.4% | 10% | 2.5% | 2% | 0.9% | 0.9% | 0.32% |
| Sep 2026 | 61.1% | 22.4% | 10% | 2.5% | 2% | 0.9% | 0.73% | 0.32% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.1% | 368K | 0% | +0.1 points | |
| 2, held 2nd | 22.4% | 135K | 0% | 0 points | |
| 3, held 3rd | 10% | 60.5K | 0% | 0 points | |
| 4, held 4th | 2.5% | 14.8K | 0% | 0 points | |
| 5, held 5th | 2% | 12.1K | 0% | 0 points | |
| 6, held 6th | 0.9% | 5.4K | 0% | 0 points | |
| 7, held 7th | 0.73% | 4.4K | -18.5% | -0.2 points | |
| 8, held 8th | 0.32% | 1.9K | 0% | 0 points |
1.
Innova61.1%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
Autel22.4%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.
3.
TOPDON10%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.
ANCEL2.5%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
5.
FOXWELL2%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.9%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Veepeak0.73%
Held 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
8.
Launch0.32%
Held 8th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Innova and its closest rivals
Every comparison with Innova
8 comparisons
How has branded search demand for Innova changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Innova worldwide held steady at 368K.
- Across the 12 months ending September 2026, Innova’s share of searches among OBD scanner brands worldwide increased from 60.1% to 61.1%.
- Across the 12 months ending September 2026, Innova’s share of searches among OBD scanner brands worldwide peaked at 65.2% in June 2026 and was lowest at 59.1% in January 2026.
How did search popularity change for OBD scanner brands worldwide in September 2026?
5 changes
Estimated monthly branded searches for BlueDriver worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.
Estimated monthly branded searches for Launch worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
Estimated monthly branded searches for Veepeak worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Estimated monthly branded searches for FOXWELL worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
Estimated monthly branded searches for ANCEL worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are Innova’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Innova’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- innova
Do you work for Innova? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Innova compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| OBD scanner brands | 1st of 8 | 61.1% | Shown above |
| Engine code readers | 1st of 6 | 63.3% | Show ranking |
Is Innova your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.