BlueDriver vs Innova:Which is searched more?
In August 2026, Innova had more branded searches than BlueDriver among obd scanners worldwide. Innova was estimated to have 368K branded searches compared to BlueDriver’s 5.4K, and held a 68.1% Share of Search versus BlueDriver’s 1%. These are worldwide searches for English-language branded terms.
Follow BlueDriver vs Innova and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, BlueDriver or Innova?
Compare the obd scanners people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Innova, BlueDriver. The figures are in the table below the chart.
View monthly share of search table
| Month | Innova | BlueDriver |
|---|---|---|
| Oct 2025 | 67% | 1.5% |
| Nov 2025 | 67.3% | 1.2% |
| Dec 2025 | 67.4% | 1.5% |
| Jan 2026 | 67.4% | 1.5% |
| Feb 2026 | 71.5% | 1% |
| Mar 2026 | 67.6% | 1.2% |
| Apr 2026 | 67.9% | 1.2% |
| May 2026 | 67.9% | 1.2% |
| Jun 2026 | 71.7% | 1.3% |
| Jul 2026 | 71.7% | 1.3% |
| Aug 2026 | 68.1% | 1% |
| Sep 2026 | — | — |
How has the BlueDriver and Innova comparison changed over the last 12 months?
3 findings
- Innova was ahead of BlueDriver in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BlueDriver’s estimated Share of Search among obd scanners worldwide moved from 1.5% to 1%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 11 months ending August 2026, Innova’s estimated Share of Search among obd scanners worldwide moved from 67% to 68.1%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for obd scanners worldwide in August 2026?
2 changes
In August 2026, Innova lost estimated Share of Search among obd scanners worldwide, from 71.7% to 68.1%.
Estimated monthly branded searches for BlueDriver worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using BlueDriver’s and Innova’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BlueDriver
1 branded search term
- bluedriver
Innova
1 branded search term
- innova
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.