Innova vs Launch:Which is more popular by branded search?
In August 2026, Innova had more branded searches than Launch among engine code readers worldwide. Innova was estimated to have 368K branded searches compared to Launch’s 1.9K, and held a 64.3% Share of Search versus Launch’s 0.33%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Innova or Launch?
Compare the engine code readers shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Innova, Launch. The figures are in the table below the chart.
View monthly share of search table
| Month | Innova | Autel | Actron | ANCEL | FOXWELL | Launch |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.6% | 23% | 8.4% | 3.1% | 2.5% | 0.41% |
| Nov 2025 | 62.6% | 22.9% | 8.4% | 3.1% | 2.5% | 0.49% |
| Dec 2025 | 63.9% | 23.5% | 7% | 2.6% | 2.6% | 0.42% |
| Jan 2026 | 62.9% | 23.1% | 8.5% | 2.5% | 2.5% | 0.5% |
| Feb 2026 | 67.1% | 20.1% | 7.4% | 2.7% | 2.2% | 0.53% |
| Mar 2026 | 62.9% | 23.1% | 8.5% | 2.5% | 2.5% | 0.5% |
| Apr 2026 | 64.2% | 23.6% | 7.1% | 2.6% | 2.1% | 0.42% |
| May 2026 | 63.3% | 23.2% | 8.5% | 2.5% | 2.1% | 0.41% |
| Jun 2026 | 66.5% | 19.9% | 8.9% | 2.2% | 2.2% | 0.34% |
| Jul 2026 | 66.5% | 19.9% | 8.9% | 2.2% | 2.2% | 0.34% |
| Aug 2026 | 64.3% | 23.6% | 7.1% | 2.6% | 2.1% | 0.33% |
| Sep 2026 | — | — | — | — | — | — |
How has the Innova and Launch comparison changed over the last 12 months?
3 findings
- Innova was ahead of Launch in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Innova’s estimated Share of Search among engine code readers worldwide moved from 62.6% to 64.3%, and its estimated monthly branded searches held steady at 368K.
- Across the 11 months ending August 2026, Launch’s estimated Share of Search among engine code readers worldwide moved from 0.41% to 0.33%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for engine code readers worldwide in August 2026?
2 changes
In August 2026, Innova lost estimated Share of Search among engine code readers worldwide, from 66.5% to 64.3%.
Estimated monthly branded searches for Launch worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Innova’s and Launch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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