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Engine code readers:Which brands are most popular in search?

In August 2026, Innova was the most searched among engine code readers worldwide, with an estimated 368K branded searches and 64.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Innova64.3%
  2. Autel23.6%
  3. Actron7.1%
  4. ANCEL2.6%
  5. FOXWELL2.1%
  6. Launch0.33%

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Share of SearchLeaderboard

Compare the engine code readers shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among engine code readers worldwide, by month

Share of Search by month for Innova, Autel, Actron, ANCEL, FOXWELL. The figures are in the table below the chart.

View monthly share of search table
MonthInnovaAutelActronANCELFOXWELLLaunch
Oct 202562.6%23%8.4%3.1%2.5%0.41%
Nov 202562.6%22.9%8.4%3.1%2.5%0.49%
Dec 202563.9%23.5%7%2.6%2.6%0.42%
Jan 202662.9%23.1%8.5%2.5%2.5%0.5%
Feb 202667.1%20.1%7.4%2.7%2.2%0.53%
Mar 202662.9%23.1%8.5%2.5%2.5%0.5%
Apr 202664.2%23.6%7.1%2.6%2.1%0.42%
May 202663.3%23.2%8.5%2.5%2.1%0.41%
Jun 202666.5%19.9%8.9%2.2%2.2%0.34%
Jul 202666.5%19.9%8.9%2.2%2.2%0.34%
Aug 202664.3%23.6%7.1%2.6%2.1%0.33%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Innova

    64.3%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. 2.Autel

    23.6%

    Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +3.7 points.

  3. 3.Actron

    7.1%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  4. 4.ANCEL

    2.6%

    Held 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  5. 5.FOXWELL

    2.1%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Launch

    0.33%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among engine code readers worldwide?

In August 2026, Innova was the most searched among engine code readers worldwide, with an estimated 368K branded searches and 64.3% estimated Share of Search within this set. Autel is in 2nd place, 40.7 percentage points behind at 23.6% Share of Search.

Global engine code readers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Innova62.6% → 64.3%67.1%Feb 202662.6%Nov 20251st
Autel23% → 23.6%23.6%Aug 202619.9%Jun 20262nd
Actron8.4% → 7.1%8.9%Jun 20267%Dec 20253rd
ANCEL3.1% → 2.6%3.1%Oct 20252.2%Jun 20264th
FOXWELL2.5% → 2.1%2.6%Dec 20252.1%May 20265th
Launch0.41% → 0.33%0.53%Feb 20260.33%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Innova’s estimated Share of Search among engine code readers worldwide increased from 62.6% to 64.3%.
  • Across the 11 months ending August 2026, Autel’s estimated Share of Search among engine code readers worldwide increased from 23% to 23.6%.
  • Across the 11 months ending August 2026, Actron’s estimated Share of Search among engine code readers worldwide decreased from 8.4% to 7.1%.
  • Across the 11 months ending August 2026, Innova’s estimated Share of Search among engine code readers worldwide peaked at 67.1% in February 2026 and was lowest at 62.6% in November 2025.
  • Across the 11 months ending August 2026, Autel’s estimated Share of Search among engine code readers worldwide peaked at 23.6% in August 2026 and was lowest at 19.9% in June 2026.
  • Across the 11 months ending August 2026, Actron’s estimated Share of Search among engine code readers worldwide peaked at 8.9% in June 2026 and was lowest at 7% in December 2025.
  • Across the 11 months ending August 2026, ANCEL, FOXWELL and Launch held steady: their estimated Share of Search among engine code readers worldwide each moved less than 0.5 percentage points.

How did search popularity change for engine code readers worldwide in August 2026?

  1. In August 2026, Autel gained estimated Share of Search among engine code readers worldwide, from 19.9% to 23.6%.

  2. In August 2026, Innova lost estimated Share of Search among engine code readers worldwide, from 66.5% to 64.3%.

  3. In August 2026, Actron lost estimated Share of Search among engine code readers worldwide, from 8.9% to 7.1%.

  4. Estimated monthly branded searches for Launch worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

  5. Estimated monthly branded searches for FOXWELL worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  6. Estimated monthly branded searches for ANCEL worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

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