Brandwave

How popular isANCEL in search?

In August 2026, there were an estimated 14.8K branded searches for ANCEL worldwide which is down 18.2% over the last 11 months. ANCEL holds 2.6% estimated Share of Search among engine code readers worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Innova64.3%
  2. Autel23.6%
  3. Actron7.1%
  4. ANCEL2.6%
  5. FOXWELL2.1%
  6. Launch0.33%
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Which engine code readers compete with ANCEL?

ANCEL against engine code readers worldwide, by month

Share of Search by month for Innova, Autel, Actron, ANCEL, FOXWELL. The figures are in the table below the chart.

View monthly share of search table
MonthInnovaAutelActronANCELFOXWELLLaunch
Oct 202562.6%23%8.4%3.1%2.5%0.41%
Nov 202562.6%22.9%8.4%3.1%2.5%0.49%
Dec 202563.9%23.5%7%2.6%2.6%0.42%
Jan 202662.9%23.1%8.5%2.5%2.5%0.5%
Feb 202667.1%20.1%7.4%2.7%2.2%0.53%
Mar 202662.9%23.1%8.5%2.5%2.5%0.5%
Apr 202664.2%23.6%7.1%2.6%2.1%0.42%
May 202663.3%23.2%8.5%2.5%2.1%0.41%
Jun 202666.5%19.9%8.9%2.2%2.2%0.34%
Jul 202666.5%19.9%8.9%2.2%2.2%0.34%
Aug 202664.3%23.6%7.1%2.6%2.1%0.33%
Sep 2026——————

  1. 1.Innova

    64.3%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. 2.Autel

    23.6%

    Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +3.7 points.

  3. 3.Actron

    7.1%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  4. 4.ANCEL

    2.6%

    Held 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  5. 5.FOXWELL

    2.1%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Launch

    0.33%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between ANCEL and its closest rivals

How has branded search demand for ANCEL changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ANCEL worldwide fell from 18.1K to 14.8K.
  • Across the 11 months ending August 2026, ANCEL’s estimated Share of Search among engine code readers worldwide held steady, from 3.1% to 2.6%.

How did search popularity change for engine code readers worldwide in August 2026?

  1. In August 2026, Autel gained estimated Share of Search among engine code readers worldwide, from 19.9% to 23.6%.

  2. In August 2026, Innova lost estimated Share of Search among engine code readers worldwide, from 66.5% to 64.3%.

  3. In August 2026, Actron lost estimated Share of Search among engine code readers worldwide, from 8.9% to 7.1%.

  4. Estimated monthly branded searches for Launch worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

  5. Estimated monthly branded searches for FOXWELL worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  6. Estimated monthly branded searches for ANCEL worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

Where does ANCEL compete?

ANCEL is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Engine code readers4th of 62.6%Shown above
Obd scanners3rd of 62.7%Show ranking
Car diagnostic tools3rd of 67.1%Show ranking

How is ANCEL measured?

Brandwave collects information about searches that people make online using ANCEL’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ancel

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How the Brand Demand Index is measured

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