Brandwave

Car diagnostic tools:Which brands are most popular in search?

In August 2026, Autel was the most searched among car diagnostic tools worldwide, with an estimated 135K branded searches and 64.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Autel64.4%
  2. iCarsoft19.3%
  3. ANCEL7.1%
  4. FOXWELL5.8%
  5. BlueDriver2.6%
  6. Launch0.91%

Follow car diagnostic tools and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the car diagnostic tools people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among car diagnostic tools worldwide, by month

Share of Search by month for Autel, iCarsoft, ANCEL, FOXWELL, BlueDriver. The figures are in the table below the chart.

View monthly share of search table
MonthAuteliCarsoftANCELFOXWELLBlueDriverLaunch
Oct 202561.7%18.5%8.3%6.8%3.7%1.1%
Nov 202559.5%21.8%8%6.5%2.9%1.3%
Dec 202560.1%22%6.6%6.6%3.6%1.1%
Jan 202660%22%6.6%6.6%3.6%1.3%
Feb 202659.2%21.8%8%6.5%2.9%1.6%
Mar 202660.4%22.1%6.6%6.6%3%1.3%
Apr 202663.9%19.2%7%5.7%3.1%1.1%
May 202666.2%16.2%7.3%5.9%3.2%1.2%
Jun 202662.6%18.8%6.9%6.9%3.8%1.1%
Jul 202662.6%18.8%6.9%6.9%3.8%1.1%
Aug 202664.4%19.3%7.1%5.8%2.6%0.91%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Autel

    64.4%

    Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +1.8 points.

  2. 2.iCarsoft

    19.3%

    Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.5 points.

  3. 3.ANCEL

    7.1%

    Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  4. 4.FOXWELL

    5.8%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -1.1 points.

  5. Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  6. 6.Launch

    0.91%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among car diagnostic tools worldwide?

In August 2026, Autel was the most searched among car diagnostic tools worldwide, with an estimated 135K branded searches and 64.4% estimated Share of Search within this set. iCarsoft is in 2nd place, 45.1 percentage points behind at 19.3% Share of Search.

Global car diagnostic tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Autel61.7% → 64.4%66.2%May 202659.2%Feb 20261st
iCarsoft18.5% → 19.3%22.1%Mar 202616.2%May 20262nd
ANCEL8.3% → 7.1%8.3%Oct 20256.6%Jan 20263rd
FOXWELL6.8% → 5.8%6.9%Jun 20265.7%Apr 20264th
BlueDriver3.7% → 2.6%3.8%Jun 20262.6%Aug 20265th
Launch1.1% → 0.91%1.6%Feb 20260.91%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Autel’s estimated Share of Search among car diagnostic tools worldwide increased from 61.7% to 64.4%.
  • Across the 11 months ending August 2026, iCarsoft’s estimated Share of Search among car diagnostic tools worldwide increased from 18.5% to 19.3%.
  • Across the 11 months ending August 2026, ANCEL’s estimated Share of Search among car diagnostic tools worldwide decreased from 8.3% to 7.1%.
  • Across the 11 months ending August 2026, FOXWELL’s estimated Share of Search among car diagnostic tools worldwide decreased from 6.8% to 5.8%.
  • Across the 11 months ending August 2026, BlueDriver’s estimated Share of Search among car diagnostic tools worldwide decreased from 3.7% to 2.6%.
  • Across the 11 months ending August 2026, Autel’s estimated Share of Search among car diagnostic tools worldwide peaked at 66.2% in May 2026 and was lowest at 59.2% in February 2026.
  • Across the 11 months ending August 2026, iCarsoft’s estimated Share of Search among car diagnostic tools worldwide peaked at 22.1% in March 2026 and was lowest at 16.2% in May 2026.
  • Across the 11 months ending August 2026, ANCEL’s estimated Share of Search among car diagnostic tools worldwide peaked at 8.3% in October 2025 and was lowest at 6.6% in January 2026.
  • Across the 11 months ending August 2026, FOXWELL’s estimated Share of Search among car diagnostic tools worldwide peaked at 6.9% in June 2026 and was lowest at 5.7% in April 2026.
  • Across the 11 months ending August 2026, BlueDriver’s estimated Share of Search among car diagnostic tools worldwide peaked at 3.8% in June 2026 and was lowest at 2.6% in August 2026.
  • Across the 11 months ending August 2026, Launch held steady: its estimated Share of Search among car diagnostic tools worldwide moved less than 0.5 percentage points.

How did search popularity change for car diagnostic tools worldwide in August 2026?

  1. In August 2026, Autel gained estimated Share of Search among car diagnostic tools worldwide, from 62.6% to 64.4%.

  2. In August 2026, BlueDriver lost estimated Share of Search among car diagnostic tools worldwide, from 3.8% to 2.6%.

  3. In August 2026, FOXWELL lost estimated Share of Search among car diagnostic tools worldwide, from 6.9% to 5.8%.

  4. Estimated monthly branded searches for Launch worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

  5. Estimated monthly branded searches for ANCEL worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.