Brandwave

BlueDriver vs FOXWELL:Which is searched more?

In August 2026, FOXWELL had more branded searches than BlueDriver among obd scanners worldwide. FOXWELL was estimated to have 12.1K branded searches compared to BlueDriver’s 5.4K, and held a 2.2% Share of Search versus BlueDriver’s 1%. These are worldwide searches for English-language branded terms.

Share of Search among obd scanners worldwide in August 2026Which is more popular in search, BlueDriver or FOXWELL?
BlueDriver1%5.4K searches
vs
FOXWELL2.2%12.1K searches

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Which is more popular in search, BlueDriver or FOXWELL?

Compare the obd scanners people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

BlueDriver and FOXWELL among obd scanners worldwide, by month

Share of Search by month for FOXWELL, BlueDriver. The figures are in the table below the chart.

View monthly share of search table
MonthFOXWELLBlueDriver
Oct 20252.7%1.5%
Nov 20252.7%1.2%
Dec 20252.7%1.5%
Jan 20262.7%1.5%
Feb 20262.4%1%
Mar 20262.7%1.2%
Apr 20262.2%1.2%
May 20262.2%1.2%
Jun 20262.4%1.3%
Jul 20262.4%1.3%
Aug 20262.2%1%
Sep 2026——

How has the BlueDriver and FOXWELL comparison changed over the last 12 months?

  • FOXWELL was ahead of BlueDriver in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, BlueDriver’s estimated Share of Search among obd scanners worldwide moved from 1.5% to 1%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
  • Across the 11 months ending August 2026, FOXWELL’s estimated Share of Search among obd scanners worldwide moved from 2.7% to 2.2%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

How did search popularity change for obd scanners worldwide in August 2026?

  1. Estimated monthly branded searches for BlueDriver worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  2. Estimated monthly branded searches for FOXWELL worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using BlueDriver’s and FOXWELL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BlueDriver

1 branded search term

  • bluedriver

FOXWELL

1 branded search term

  • foxwell

How the Brand Demand Index is measured

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