BlueDriver vs iCarsoft:Which is more popular by branded search?
In August 2026, iCarsoft had more branded searches than BlueDriver among car diagnostic tools worldwide. iCarsoft was estimated to have 40.5K branded searches compared to BlueDriver’s 5.4K, and held a 19.3% Share of Search versus BlueDriver’s 2.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BlueDriver or iCarsoft?
Compare the car diagnostic tools people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for iCarsoft, BlueDriver. The figures are in the table below the chart.
View monthly share of search table
| Month | Autel | iCarsoft | ANCEL | FOXWELL | BlueDriver | Launch |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.7% | 18.5% | 8.3% | 6.8% | 3.7% | 1.1% |
| Nov 2025 | 59.5% | 21.8% | 8% | 6.5% | 2.9% | 1.3% |
| Dec 2025 | 60.1% | 22% | 6.6% | 6.6% | 3.6% | 1.1% |
| Jan 2026 | 60% | 22% | 6.6% | 6.6% | 3.6% | 1.3% |
| Feb 2026 | 59.2% | 21.8% | 8% | 6.5% | 2.9% | 1.6% |
| Mar 2026 | 60.4% | 22.1% | 6.6% | 6.6% | 3% | 1.3% |
| Apr 2026 | 63.9% | 19.2% | 7% | 5.7% | 3.1% | 1.1% |
| May 2026 | 66.2% | 16.2% | 7.3% | 5.9% | 3.2% | 1.2% |
| Jun 2026 | 62.6% | 18.8% | 6.9% | 6.9% | 3.8% | 1.1% |
| Jul 2026 | 62.6% | 18.8% | 6.9% | 6.9% | 3.8% | 1.1% |
| Aug 2026 | 64.4% | 19.3% | 7.1% | 5.8% | 2.6% | 0.91% |
| Sep 2026 | — | — | — | — | — | — |
How has the BlueDriver and iCarsoft comparison changed over the last 12 months?
3 findings
- iCarsoft was ahead of BlueDriver in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BlueDriver’s estimated Share of Search among car diagnostic tools worldwide moved from 3.7% to 2.6%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 11 months ending August 2026, iCarsoft’s estimated Share of Search among car diagnostic tools worldwide moved from 18.5% to 19.3%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for car diagnostic tools worldwide in August 2026?
1 change
In August 2026, BlueDriver lost estimated Share of Search among car diagnostic tools worldwide, from 3.8% to 2.6%.
How each brand is measured
Brandwave collects information about searches that people make online using BlueDriver’s and iCarsoft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BlueDriver
1 branded search term
- bluedriver
iCarsoft
1 branded search term
- icarsoft
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.