Launch vs TOPDON:Which is more popular?
In September 2026, TOPDON had more branded searches than Launch among OBD scanner brands worldwide. TOPDON had about 60,500 branded searches, while Launch had 1,900. TOPDON made up 10% of all OBD scanner brand searches we track, and Launch accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about OBD scanner brands, Launch and TOPDON each appeared in three of the five answers. Launch was mentioned before TOPDON in every answer that named either.
Who do people search for more?
TOPDON, about 32 searches for every 1 for Launch
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Launch, named ahead of TOPDON in 3 of 3 answers
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Top OBD scanner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Launch was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. TOPDON was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Launch was listed before TOPDON in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Autel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Innova4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BlueDriver4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- TOPDON3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Launch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ANCEL2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
FOXWELL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Veepeak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about OBD scanner brands
5 answers
Asked ChatGPT
“Which OBD scanner brand should I buy?”
Asked ChatGPT
“What are the best OBD scanner brands?”
Asked ChatGPT
“What's the best OBD scanner brand for car fault codes?”
Searched Google, AI Overview
“best obd scanner”
Searched Google, AI Overview
“car diagnostic scanner”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Launch or TOPDON more popular in search?
This chart shows how often people search Google for Launch and TOPDON by name. Each line represents a brand's share of searches for all eight OBD scanner brands we track, month by month, from English-language searches worldwide.
Share of searches by month for TOPDON, Launch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Innova | Autel | TOPDON | ANCEL | FOXWELL | BlueDriver | Veepeak | Launch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.1% | 22% | 9.9% | 3% | 2.4% | 1.3% | 0.88% | 0.39% |
| Nov 2025 | 60.3% | 22.1% | 9.9% | 3% | 2.4% | 1.1% | 0.72% | 0.48% |
| Dec 2025 | 60.4% | 22.2% | 9.9% | 2.4% | 2.4% | 1.3% | 0.89% | 0.39% |
| Jan 2026 | 59.1% | 21.7% | 11.9% | 2.4% | 2.4% | 1.3% | 0.87% | 0.47% |
| Feb 2026 | 63.7% | 19% | 10.5% | 2.6% | 2.1% | 0.93% | 0.76% | 0.5% |
| Mar 2026 | 60.5% | 22.2% | 10% | 2.4% | 2.4% | 1.1% | 0.89% | 0.48% |
| Apr 2026 | 60.8% | 22.3% | 10% | 2.4% | 2% | 1.1% | 0.89% | 0.4% |
| May 2026 | 60.8% | 22.3% | 10% | 2.4% | 2% | 1.1% | 0.89% | 0.4% |
| Jun 2026 | 65.2% | 19.5% | 8.8% | 2.1% | 2.1% | 1.2% | 0.78% | 0.34% |
| Jul 2026 | 65.2% | 19.5% | 8.8% | 2.1% | 2.1% | 1.2% | 0.78% | 0.34% |
| Aug 2026 | 61% | 22.4% | 10% | 2.5% | 2% | 0.9% | 0.9% | 0.32% |
| Sep 2026 | 61.1% | 22.4% | 10% | 2.5% | 2% | 0.9% | 0.73% | 0.32% |
How has the Launch and TOPDON comparison changed over the last 12 months?
3 findings
- TOPDON was ahead of Launch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Launch’s share of searches among OBD scanner brands worldwide moved from 0.39% to 0.32%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, TOPDON’s share of searches among OBD scanner brands worldwide moved from 9.9% to 10%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for OBD scanner brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Launch worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Launch’s and TOPDON’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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