Brandwave

How popular isKONE in search?

In September 2026, there were an estimated 301K branded searches for KONE worldwide which is up 49.8% over the last 12 months. KONE holds 38.6% estimated Share of Search among lifts and elevators worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Otis47.2%
  2. KONE38.6%
  3. Schindler14.1%
KONE website (opens in a new tab)

Follow KONE and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which lifts and elevators compete with KONE?

KONE against lifts and elevators worldwide, by month

Share of Search by month for Otis, KONE, Schindler. The figures are in the table below the chart.

View monthly share of search table
MonthOtisKONESchindler
Oct 202550.1%27.4%22.5%
Nov 202552.3%28.6%19.2%
Dec 202552.7%23.6%23.6%
Jan 202647.8%26.1%26.1%
Feb 202652.3%28.6%19.2%
Mar 202650.1%27.4%22.5%
Apr 202647.2%31.6%21.2%
May 202647.2%31.6%21.2%
Jun 202631.3%57.2%11.5%
Jul 202639.7%48.5%11.9%
Aug 202649.1%32.8%18%
Sep 202647.2%38.6%14.1%

  1. 1.Otis

    47.2%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -1.9 points.

  2. 2.KONE

    38.6%

    Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +5.8 points.

  3. 3.Schindler

    14.1%

    Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -3.9 points.

Compare search popularity between KONE and its closest rivals

Every comparison with KONE

How has branded search demand for KONE changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for KONE worldwide rose from 201K to 301K.
  • Across the 12 months ending September 2026, KONE’s estimated Share of Search among lifts and elevators worldwide increased from 27.4% to 38.6%.
  • Across the 12 months ending September 2026, KONE’s estimated Share of Search among lifts and elevators worldwide peaked at 57.2% in June 2026 and was lowest at 23.6% in December 2025.

How did search popularity change for lifts and elevators worldwide in September 2026?

  1. In September 2026, KONE gained estimated Share of Search among lifts and elevators worldwide, from 32.8% to 38.6%.

  2. In September 2026, Schindler lost estimated Share of Search among lifts and elevators worldwide, from 18% to 14.1%.

  3. In September 2026, Otis lost estimated Share of Search among lifts and elevators worldwide, from 49.1% to 47.2%.

Where does KONE compete?

KONE is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Passenger lift brands3rd of 410%Show ranking
Elevator service brands3rd of 416.9%Show ranking
Lifts and elevators2nd of 338.6%Shown above

How is KONE measured?

Brandwave collects information about searches that people make online using KONE’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kone

Do you work for KONE? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is KONE your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free