Brandwave

KONE vs Schindler:Which is searched more?

In September 2026, KONE had more branded searches than Schindler among lifts and elevators worldwide. KONE was estimated to have 301K branded searches compared to Schindler’s 110K, and held a 38.6% Share of Search versus Schindler’s 14.1%. These are worldwide searches for English-language branded terms.

Share of Search among lifts and elevators worldwide in September 2026Which is more popular in search, KONE or Schindler?
KONE38.6%301K searches
vs
Schindler14.1%110K searches

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Which is more popular in search, KONE or Schindler?

Compare the lifts and elevators people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

KONE and Schindler among lifts and elevators worldwide, by month

Share of Search by month for KONE, Schindler. The figures are in the table below the chart.

View monthly share of search table
MonthOtisKONESchindler
Oct 202550.1%27.4%22.5%
Nov 202552.3%28.6%19.2%
Dec 202552.7%23.6%23.6%
Jan 202647.8%26.1%26.1%
Feb 202652.3%28.6%19.2%
Mar 202650.1%27.4%22.5%
Apr 202647.2%31.6%21.2%
May 202647.2%31.6%21.2%
Jun 202631.3%57.2%11.5%
Jul 202639.7%48.5%11.9%
Aug 202649.1%32.8%18%
Sep 202647.2%38.6%14.1%

How has the KONE and Schindler comparison changed over the last 12 months?

  • KONE was ahead of Schindler in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, KONE’s estimated Share of Search among lifts and elevators worldwide moved from 27.4% to 38.6%, and its estimated monthly branded searches moved from 201K to 301K.
  • Across the 12 months ending September 2026, Schindler’s estimated Share of Search among lifts and elevators worldwide moved from 22.5% to 14.1%, and its estimated monthly branded searches moved from 165K to 110K.

How did search popularity change for lifts and elevators worldwide in September 2026?

  1. In September 2026, KONE gained estimated Share of Search among lifts and elevators worldwide, from 32.8% to 38.6%.

  2. In September 2026, Schindler lost estimated Share of Search among lifts and elevators worldwide, from 18% to 14.1%.

Other head-to-heads among lifts and elevators

How each brand is measured

Brandwave collects information about searches that people make online using KONE’s and Schindler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KONE

1 branded search term

  • kone

Schindler

1 branded search term

  • schindler

How the Brand Demand Index is measured

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