Otis vs Schindler:Which is searched more?
In September 2026, Otis had more branded searches than Schindler among lifts and elevators worldwide. Otis was estimated to have 368K branded searches compared to Schindler’s 110K, and held a 47.2% Share of Search versus Schindler’s 14.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Otis or Schindler?
Compare the lifts and elevators people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Otis, Schindler. The figures are in the table below the chart.
View monthly share of search table
| Month | Otis | KONE | Schindler |
|---|---|---|---|
| Oct 2025 | 50.1% | 27.4% | 22.5% |
| Nov 2025 | 52.3% | 28.6% | 19.2% |
| Dec 2025 | 52.7% | 23.6% | 23.6% |
| Jan 2026 | 47.8% | 26.1% | 26.1% |
| Feb 2026 | 52.3% | 28.6% | 19.2% |
| Mar 2026 | 50.1% | 27.4% | 22.5% |
| Apr 2026 | 47.2% | 31.6% | 21.2% |
| May 2026 | 47.2% | 31.6% | 21.2% |
| Jun 2026 | 31.3% | 57.2% | 11.5% |
| Jul 2026 | 39.7% | 48.5% | 11.9% |
| Aug 2026 | 49.1% | 32.8% | 18% |
| Sep 2026 | 47.2% | 38.6% | 14.1% |
How has the Otis and Schindler comparison changed over the last 12 months?
3 findings
- Otis was ahead of Schindler in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Otis’ estimated Share of Search among lifts and elevators worldwide moved from 50.1% to 47.2%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Schindler’s estimated Share of Search among lifts and elevators worldwide moved from 22.5% to 14.1%, and its estimated monthly branded searches moved from 165K to 110K.
How did search popularity change for lifts and elevators worldwide in September 2026?
2 changes
In September 2026, Schindler lost estimated Share of Search among lifts and elevators worldwide, from 18% to 14.1%.
In September 2026, Otis lost estimated Share of Search among lifts and elevators worldwide, from 49.1% to 47.2%.
Other head-to-heads among lifts and elevators
How each brand is measured
Brandwave collects information about searches that people make online using Otis’ and Schindler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.