KONE vs Otis:Which is searched more?
In September 2026, Otis had more branded searches than KONE among lifts and elevators worldwide. Otis was estimated to have 368K branded searches compared to KONE’s 301K, and held a 47.2% Share of Search versus KONE’s 38.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KONE or Otis?
Compare the lifts and elevators people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Otis, KONE. The figures are in the table below the chart.
View monthly share of search table
| Month | Otis | KONE | Schindler |
|---|---|---|---|
| Oct 2025 | 50.1% | 27.4% | 22.5% |
| Nov 2025 | 52.3% | 28.6% | 19.2% |
| Dec 2025 | 52.7% | 23.6% | 23.6% |
| Jan 2026 | 47.8% | 26.1% | 26.1% |
| Feb 2026 | 52.3% | 28.6% | 19.2% |
| Mar 2026 | 50.1% | 27.4% | 22.5% |
| Apr 2026 | 47.2% | 31.6% | 21.2% |
| May 2026 | 47.2% | 31.6% | 21.2% |
| Jun 2026 | 31.3% | 57.2% | 11.5% |
| Jul 2026 | 39.7% | 48.5% | 11.9% |
| Aug 2026 | 49.1% | 32.8% | 18% |
| Sep 2026 | 47.2% | 38.6% | 14.1% |
How has the KONE and Otis comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: KONE took it in June 2026, Otis took it in August 2026.
- Across the 12 months ending September 2026, KONE’s estimated Share of Search among lifts and elevators worldwide moved from 27.4% to 38.6%, and its estimated monthly branded searches moved from 201K to 301K.
- Across the 12 months ending September 2026, Otis’ estimated Share of Search among lifts and elevators worldwide moved from 50.1% to 47.2%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for lifts and elevators worldwide in September 2026?
2 changes
In September 2026, KONE gained estimated Share of Search among lifts and elevators worldwide, from 32.8% to 38.6%.
In September 2026, Otis lost estimated Share of Search among lifts and elevators worldwide, from 49.1% to 47.2%.
Other head-to-heads among lifts and elevators
How each brand is measured
Brandwave collects information about searches that people make online using KONE’s and Otis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.