How popular isOtis in search?
In September 2026, there were an estimated 368K branded searches for Otis worldwide which held steady over the last 12 months. Otis holds 47.2% estimated Share of Search among lifts and elevators worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Otis and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which lifts and elevators compete with Otis?
Share of Search by month for Otis, KONE, Schindler. The figures are in the table below the chart.
View monthly share of search table
| Month | Otis | KONE | Schindler |
|---|---|---|---|
| Oct 2025 | 50.1% | 27.4% | 22.5% |
| Nov 2025 | 52.3% | 28.6% | 19.2% |
| Dec 2025 | 52.7% | 23.6% | 23.6% |
| Jan 2026 | 47.8% | 26.1% | 26.1% |
| Feb 2026 | 52.3% | 28.6% | 19.2% |
| Mar 2026 | 50.1% | 27.4% | 22.5% |
| Apr 2026 | 47.2% | 31.6% | 21.2% |
| May 2026 | 47.2% | 31.6% | 21.2% |
| Jun 2026 | 31.3% | 57.2% | 11.5% |
| Jul 2026 | 39.7% | 48.5% | 11.9% |
| Aug 2026 | 49.1% | 32.8% | 18% |
| Sep 2026 | 47.2% | 38.6% | 14.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.2% | 368K | 0% | -1.9 points | |
| 2, held 2nd | 38.6% | 301K | +22.4% | +5.8 points | |
| 3, held 3rd | 14.1% | 110K | -18.5% | -3.9 points |
Compare search popularity between Otis and its closest rivals
Every comparison with Otis
4 comparisons
How has branded search demand for Otis changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Otis worldwide held steady at 368K.
- Across the 12 months ending September 2026, Otis’ estimated Share of Search among lifts and elevators worldwide decreased from 50.1% to 47.2%.
- Across the 12 months ending September 2026, Otis’ estimated Share of Search among lifts and elevators worldwide peaked at 52.7% in December 2025 and was lowest at 31.3% in June 2026.
How did search popularity change for lifts and elevators worldwide in September 2026?
3 changes
In September 2026, KONE gained estimated Share of Search among lifts and elevators worldwide, from 32.8% to 38.6%.
In September 2026, Schindler lost estimated Share of Search among lifts and elevators worldwide, from 18% to 14.1%.
In September 2026, Otis lost estimated Share of Search among lifts and elevators worldwide, from 49.1% to 47.2%.
Where does Otis compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Passenger lift brands | 2nd of 4 | 12.2% | Show ranking |
| Elevator service brands | 2nd of 4 | 20.7% | Show ranking |
| Lifts and elevators | 1st of 3 | 47.2% | Shown above |
How is Otis measured?
Brandwave collects information about searches that people make online using Otis’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- otis
Do you work for Otis? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Otis your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.