How popular isOtis in search?
In September 2026, there were an estimated 368K branded searches for Otis worldwide which held steady over the last 12 months. Otis holds 20.7% estimated Share of Search among elevator service brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which elevator service brands compete with Otis?
Share of Search by month for TK, Otis, KONE, Schindler. The figures are in the table below the chart.
View monthly share of search table
| Month | TK | Otis | KONE | Schindler |
|---|---|---|---|---|
| Oct 2025 | 57.7% | 21.2% | 11.6% | 9.5% |
| Nov 2025 | 58.7% | 21.6% | 11.8% | 7.9% |
| Dec 2025 | 58.9% | 21.7% | 9.7% | 9.7% |
| Jan 2026 | 56.5% | 20.8% | 11.4% | 11.4% |
| Feb 2026 | 53.9% | 24.1% | 13.2% | 8.8% |
| Mar 2026 | 57.7% | 21.2% | 11.6% | 9.5% |
| Apr 2026 | 56.2% | 20.7% | 13.8% | 9.3% |
| May 2026 | 56.2% | 20.7% | 13.8% | 9.3% |
| Jun 2026 | 46% | 16.9% | 30.9% | 6.2% |
| Jul 2026 | 51.9% | 19.1% | 23.3% | 5.7% |
| Aug 2026 | 57.2% | 21% | 14.1% | 7.7% |
| Sep 2026 | 56.2% | 20.7% | 16.9% | 6.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.2% | 1M | 0% | -1 points | |
| 2, held 2nd | 20.7% | 368K | 0% | -0.4 points | |
| 3, held 3rd | 16.9% | 301K | +22.4% | +2.9 points | |
| 4, held 4th | 6.2% | 110K | -18.5% | -1.5 points |
1.TK
56.2%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share -1 points.
2.
Otis
20.7%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -0.4 points.
3.
KONE
16.9%
Held 3rd. 301K estimated branded searches, +22.4% vs prior month. Share +2.9 points.
6.2%
Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -1.5 points.
Compare search popularity between Otis and its closest rivals
Every comparison with Otis
4 comparisons
How has branded search demand for Otis changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Otis worldwide held steady at 368K.
- Across the 12 months ending September 2026, Otis’ estimated Share of Search among elevator service brands worldwide decreased from 21.2% to 20.7%.
- Across the 12 months ending September 2026, Otis’ estimated Share of Search among elevator service brands worldwide peaked at 24.1% in February 2026 and was lowest at 16.9% in June 2026.
How did search popularity change for elevator service brands worldwide in September 2026?
3 changes
In September 2026, KONE gained estimated Share of Search among elevator service brands worldwide, from 14.1% to 16.9%.
In September 2026, Schindler lost estimated Share of Search among elevator service brands worldwide, from 7.7% to 6.2%.
In September 2026, TK lost estimated Share of Search among elevator service brands worldwide, from 57.2% to 56.2%.
Where does Otis compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Passenger lift brands | 2nd of 4 | 12.2% | Show ranking |
| Elevator service brands | 2nd of 4 | 20.7% | Shown above |
| Lifts and elevators | 1st of 3 | 47.2% | Show ranking |
How is Otis measured?
Brandwave collects information about searches that people make online using Otis’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- otis
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