Brandwave

Otis vs Schindler:Which is searched more?

In September 2026, Otis had more branded searches than Schindler among elevator Service brands worldwide. Otis was estimated to have 368K branded searches compared to Schindler’s 110K, and held a 20.7% Share of Search versus Schindler’s 6.2%. These are worldwide searches for English-language branded terms.

Share of Search among elevator Service brands worldwide in September 2026Which is more popular in search, Otis or Schindler?
Otis20.7%368K searches
vs
Schindler6.2%110K searches

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Which is more popular in search, Otis or Schindler?

Compare the elevator service brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Otis and Schindler among elevator Service brands worldwide, by month

Share of Search by month for Otis, Schindler. The figures are in the table below the chart.

View monthly share of search table
MonthTKOtisKONESchindler
Oct 202557.7%21.2%11.6%9.5%
Nov 202558.7%21.6%11.8%7.9%
Dec 202558.9%21.7%9.7%9.7%
Jan 202656.5%20.8%11.4%11.4%
Feb 202653.9%24.1%13.2%8.8%
Mar 202657.7%21.2%11.6%9.5%
Apr 202656.2%20.7%13.8%9.3%
May 202656.2%20.7%13.8%9.3%
Jun 202646%16.9%30.9%6.2%
Jul 202651.9%19.1%23.3%5.7%
Aug 202657.2%21%14.1%7.7%
Sep 202656.2%20.7%16.9%6.2%

How has the Otis and Schindler comparison changed over the last 12 months?

  • Otis was ahead of Schindler in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Otis’ estimated Share of Search among elevator Service brands worldwide moved from 21.2% to 20.7%, and its estimated monthly branded searches held steady at 368K.
  • Across the 12 months ending September 2026, Schindler’s estimated Share of Search among elevator Service brands worldwide moved from 9.5% to 6.2%, and its estimated monthly branded searches moved from 165K to 110K.

How did search popularity change for elevator Service brands worldwide in September 2026?

  1. In September 2026, Schindler lost estimated Share of Search among elevator Service brands worldwide, from 7.7% to 6.2%.

Other head-to-heads among elevator Service brands

How each brand is measured

Brandwave collects information about searches that people make online using Otis’ and Schindler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Otis

1 branded search term

  • otis

Schindler

1 branded search term

  • schindler

How the Brand Demand Index is measured

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