How popular isTK in search?
In September 2026, there were an estimated 1M branded searches for TK worldwide which held steady over the last 12 months. TK holds 56.2% estimated Share of Search among elevator service brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which elevator service brands compete with TK?
Share of Search by month for TK, Otis, KONE, Schindler. The figures are in the table below the chart.
View monthly share of search table
| Month | TK | Otis | KONE | Schindler |
|---|---|---|---|---|
| Oct 2025 | 57.7% | 21.2% | 11.6% | 9.5% |
| Nov 2025 | 58.7% | 21.6% | 11.8% | 7.9% |
| Dec 2025 | 58.9% | 21.7% | 9.7% | 9.7% |
| Jan 2026 | 56.5% | 20.8% | 11.4% | 11.4% |
| Feb 2026 | 53.9% | 24.1% | 13.2% | 8.8% |
| Mar 2026 | 57.7% | 21.2% | 11.6% | 9.5% |
| Apr 2026 | 56.2% | 20.7% | 13.8% | 9.3% |
| May 2026 | 56.2% | 20.7% | 13.8% | 9.3% |
| Jun 2026 | 46% | 16.9% | 30.9% | 6.2% |
| Jul 2026 | 51.9% | 19.1% | 23.3% | 5.7% |
| Aug 2026 | 57.2% | 21% | 14.1% | 7.7% |
| Sep 2026 | 56.2% | 20.7% | 16.9% | 6.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.2% | 1M | 0% | -1 points | |
| 2, held 2nd | 20.7% | 368K | 0% | -0.4 points | |
| 3, held 3rd | 16.9% | 301K | +22.4% | +2.9 points | |
| 4, held 4th | 6.2% | 110K | -18.5% | -1.5 points |
1.TK
56.2%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share -1 points.
2.
Otis
20.7%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -0.4 points.
3.
KONE
16.9%
Held 3rd. 301K estimated branded searches, +22.4% vs prior month. Share +2.9 points.
6.2%
Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -1.5 points.
Compare search popularity between TK and its closest rivals
Every comparison with TK
7 comparisons
How has branded search demand for TK changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for TK worldwide held steady at 1M.
- Across the 12 months ending September 2026, TK’s estimated Share of Search among elevator service brands worldwide decreased from 57.7% to 56.2%.
- Across the 12 months ending September 2026, TK’s estimated Share of Search among elevator service brands worldwide peaked at 58.9% in December 2025 and was lowest at 46% in June 2026.
How did search popularity change for elevator service brands worldwide in September 2026?
3 changes
In September 2026, KONE gained estimated Share of Search among elevator service brands worldwide, from 14.1% to 16.9%.
In September 2026, Schindler lost estimated Share of Search among elevator service brands worldwide, from 7.7% to 6.2%.
In September 2026, TK lost estimated Share of Search among elevator service brands worldwide, from 57.2% to 56.2%.
Where does TK compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Elevator service brands | 1st of 4 | 56.2% | Shown above |
| Hockey stick brands | 1st of 5 | 78.2% | Show ranking |
How is TK measured?
Brandwave collects information about searches that people make online using TK’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tk
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