Ritual Zero Proof vs TK:Which is more popular by branded search?
In August 2026, TK had more branded searches than Ritual Zero Proof among hockey stick brands worldwide. TK was estimated to have 1M branded searches compared to Ritual Zero Proof’s 6K, and held a 98.3% Share of Search versus Ritual Zero Proof’s 0.59%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ritual Zero Proof or TK?
Compare the hockey stick brands players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TK, Ritual Zero Proof. The figures are in the table below the chart.
View monthly share of search table
| Month | TK | Grays | Ritual Zero Proof | Gryphon | Malik |
|---|---|---|---|---|---|
| Oct 2025 | 98.1% | 0.65% | 0.83% | 0.28% | 0.09% |
| Nov 2025 | 98.2% | 0.65% | 0.83% | 0.28% | 0.07% |
| Dec 2025 | 97.9% | 0.43% | 1.5% | 0.19% | 0.06% |
| Jan 2026 | 97.4% | 0.53% | 1.8% | 0.28% | 0.04% |
| Feb 2026 | 97.3% | 0.78% | 1.4% | 0.43% | 0.09% |
| Mar 2026 | 97.7% | 0.64% | 1.1% | 0.43% | 0.09% |
| Apr 2026 | 98% | 0.53% | 1.1% | 0.28% | 0.07% |
| May 2026 | 98.1% | 0.53% | 0.97% | 0.35% | 0.06% |
| Jun 2026 | 98.3% | 0.65% | 0.7% | 0.29% | 0.06% |
| Jul 2026 | 98.5% | 0.43% | 0.81% | 0.24% | 0.04% |
| Aug 2026 | 98.3% | 0.65% | 0.59% | 0.35% | 0.06% |
| Sep 2026 | — | — | — | — | — |
How has the Ritual Zero Proof and TK comparison changed over the last 12 months?
3 findings
- TK was ahead of Ritual Zero Proof in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ritual Zero Proof’s estimated Share of Search among hockey stick brands worldwide moved from 0.83% to 0.59%, and its estimated monthly branded searches moved from 8.5K to 6K.
- Across the 11 months ending August 2026, TK’s estimated Share of Search among hockey stick brands worldwide moved from 98.1% to 98.3%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for hockey stick brands worldwide in August 2026?
1 change

In August 2026, Ritual Zero Proof fell from 2nd to 3rd among hockey stick brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Ritual Zero Proof’s and TK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ritual Zero Proof
4 branded search terms
- ritual non alcoholic
- ritual spirits
- ritual zero
- ritual zero proof
TK
1 branded search term
- tk

Put your own brand in this comparison
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