KONE vs TK:Which is searched more?
In September 2026, TK had more branded searches than KONE among elevator service brands worldwide. TK was estimated to have 1M branded searches compared to KONE’s 301K, and held a 56.2% Share of Search versus KONE’s 16.9%. These are worldwide searches for English-language branded terms.
Follow KONE vs TK and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, KONE or TK?
Compare the elevator service brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TK, KONE. The figures are in the table below the chart.
View monthly share of search table
| Month | TK | Otis | KONE | Schindler |
|---|---|---|---|---|
| Oct 2025 | 57.7% | 21.2% | 11.6% | 9.5% |
| Nov 2025 | 58.7% | 21.6% | 11.8% | 7.9% |
| Dec 2025 | 58.9% | 21.7% | 9.7% | 9.7% |
| Jan 2026 | 56.5% | 20.8% | 11.4% | 11.4% |
| Feb 2026 | 53.9% | 24.1% | 13.2% | 8.8% |
| Mar 2026 | 57.7% | 21.2% | 11.6% | 9.5% |
| Apr 2026 | 56.2% | 20.7% | 13.8% | 9.3% |
| May 2026 | 56.2% | 20.7% | 13.8% | 9.3% |
| Jun 2026 | 46% | 16.9% | 30.9% | 6.2% |
| Jul 2026 | 51.9% | 19.1% | 23.3% | 5.7% |
| Aug 2026 | 57.2% | 21% | 14.1% | 7.7% |
| Sep 2026 | 56.2% | 20.7% | 16.9% | 6.2% |
How has the KONE and TK comparison changed over the last 12 months?
3 findings
- TK was ahead of KONE in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KONE’s estimated Share of Search among elevator service brands worldwide moved from 11.6% to 16.9%, and its estimated monthly branded searches moved from 201K to 301K.
- Across the 12 months ending September 2026, TK’s estimated Share of Search among elevator service brands worldwide moved from 57.7% to 56.2%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for elevator service brands worldwide in September 2026?
2 changes
In September 2026, KONE gained estimated Share of Search among elevator service brands worldwide, from 14.1% to 16.9%.
In September 2026, TK lost estimated Share of Search among elevator service brands worldwide, from 57.2% to 56.2%.
Other head-to-heads among elevator service brands
How each brand is measured
Brandwave collects information about searches that people make online using KONE’s and TK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.