Brandwave

How popular isKONE in search?

In September 2026, there were an estimated 301K branded searches for KONE worldwide which is up 49.8% over the last 12 months. KONE holds 10% estimated Share of Search among passenger Lift brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Mitsubishi74.2%
  2. Otis12.2%
  3. KONE10%
  4. Schindler3.6%
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Where does KONE compete?

KONE is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Passenger Lift brands3rd of 410%Shown below
Elevator Service brands3rd of 416.9%Show ranking
Lifts and elevators2nd of 338.6%Show ranking

Which passenger Lift brands compete with KONE?

KONE against passenger Lift brands worldwide, by month

Share of Search by month for Mitsubishi, Otis, KONE, Schindler. The figures are in the table below the chart.

View monthly share of search table
MonthMitsubishiOtisKONESchindler
Oct 202578.9%10.6%5.8%4.7%
Nov 202579.6%10.7%5.8%3.9%
Dec 202576.2%12.5%5.6%5.6%
Jan 202678.1%10.5%5.7%5.7%
Feb 202679.6%10.7%5.8%3.9%
Mar 202678.9%10.6%5.8%4.7%
Apr 202677.9%10.5%7%4.7%
May 202677.9%10.5%7%4.7%
Jun 202665.6%10.8%19.7%4%
Jul 202670.7%11.6%14.2%3.5%
Aug 202678.5%10.5%7.1%3.9%
Sep 202674.2%12.2%10%3.6%

  1. 1.Mitsubishi

    74.2%

    Held 1st. 2.2M estimated branded searches, -18.2% vs prior month. Share -4.3 points.

  2. 2.Otis

    12.2%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.KONE

    10%

    Held 3rd. 301K estimated branded searches, +22.4% vs prior month. Share +2.9 points.

  4. 4.Schindler

    3.6%

    Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

Compare search popularity between KONE and its closest rivals

Every comparison with KONE

How has branded search demand for KONE changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for KONE worldwide rose from 201K to 301K.
  • Across the 12 months ending September 2026, KONE’s estimated Share of Search among passenger Lift brands worldwide increased from 5.8% to 10%.
  • Across the 12 months ending September 2026, KONE’s estimated Share of Search among passenger Lift brands worldwide peaked at 19.7% in June 2026 and was lowest at 5.6% in December 2025.

How did search popularity change for passenger Lift brands worldwide in September 2026?

  1. In September 2026, KONE gained estimated Share of Search among passenger Lift brands worldwide, from 7.1% to 10%.

  2. In September 2026, Otis gained estimated Share of Search among passenger Lift brands worldwide, from 10.5% to 12.2%.

  3. In September 2026, Mitsubishi lost estimated Share of Search among passenger Lift brands worldwide, from 78.5% to 74.2%.

  4. Estimated monthly branded searches for Schindler worldwide fell 33.3% over 12 measured months, from 165K to 110K in September 2026.

How is KONE measured?

Brandwave collects information about searches that people make online using KONE’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kone

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How the Brand Demand Index is measured

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