Brandwave

How popular isSchindler in search?

In September 2026, there were an estimated 110K branded searches for Schindler worldwide which is down 33.3% over the last 12 months. Schindler holds 14.1% estimated Share of Search among lifts and elevators worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Otis47.2%
  2. KONE38.6%
  3. Schindler14.1%
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Which lifts and elevators compete with Schindler?

Schindler against lifts and elevators worldwide, by month

Share of Search by month for Otis, KONE, Schindler. The figures are in the table below the chart.

View monthly share of search table
MonthOtisKONESchindler
Oct 202550.1%27.4%22.5%
Nov 202552.3%28.6%19.2%
Dec 202552.7%23.6%23.6%
Jan 202647.8%26.1%26.1%
Feb 202652.3%28.6%19.2%
Mar 202650.1%27.4%22.5%
Apr 202647.2%31.6%21.2%
May 202647.2%31.6%21.2%
Jun 202631.3%57.2%11.5%
Jul 202639.7%48.5%11.9%
Aug 202649.1%32.8%18%
Sep 202647.2%38.6%14.1%
  1. 1.Otis

    47.2%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -1.9 points.

  2. 2.KONE

    38.6%

    Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +5.8 points.

  3. 3.Schindler

    14.1%

    Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -3.9 points.

Compare search popularity between Schindler and its closest rivals

How has branded search demand for Schindler changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Schindler worldwide fell from 165K to 110K.
  • Across the 12 months ending September 2026, Schindler’s estimated Share of Search among lifts and elevators worldwide decreased from 22.5% to 14.1%.
  • Across the 12 months ending September 2026, Schindler’s estimated Share of Search among lifts and elevators worldwide peaked at 26.1% in January 2026 and was lowest at 11.5% in June 2026.

How did search popularity change for lifts and elevators worldwide in September 2026?

  1. In September 2026, KONE gained estimated Share of Search among lifts and elevators worldwide, from 32.8% to 38.6%.

  2. In September 2026, Schindler lost estimated Share of Search among lifts and elevators worldwide, from 18% to 14.1%.

  3. In September 2026, Otis lost estimated Share of Search among lifts and elevators worldwide, from 49.1% to 47.2%.

Where does Schindler compete?

Schindler is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Passenger lift brands4th of 43.6%Show ranking
Elevator service brands4th of 46.2%Show ranking
Lifts and elevators3rd of 314.1%Shown above

How is Schindler measured?

Brandwave collects information about searches that people make online using Schindler’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • schindler

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How the Brand Demand Index is measured

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Is Schindler your brand?

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