How popular isKEEN Utility?
In September 2026, people searched for KEEN Utility by name about 5,400 times worldwide, about the same as the previous year. These searches made up 0.16% of all global safety boot searches, placing KEEN Utility tenth out of ten boots. When we asked both ChatGPT and Google AI Overviews about safety boots, KEEN Utility appeared in three of the four answers and was the third most recommended of the ten.
KEEN Utility is the tenth most searched of 10 competitors and the third most recommended in AI answers.
Dr. MartensShare of searches 55.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Red WingShare of searches 16.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
BlundstoneShare of searches 13.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
DannerShare of searches 4.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th- KEEN UtilityShare of searches 0.16%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
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Top safety boots in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, KEEN Utility was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. KEEN Utility is the third most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Red Wing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Wolverine3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Timberland PRO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- KEEN Utility3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Danner2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Thorogood2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Caterpillar1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Dr. Martens0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Blundstone0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Steel Blue0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about safety boots
4 answers
Asked ChatGPT
“Which safety boots brand should I buy?”
Asked ChatGPT
“What are the best safety boots brands?”
Asked ChatGPT
“What's the best safety boots brand for all day protection?”
Searched Google, AI Overview
“steel toe boots”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“safety boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which safety boots compete with KEEN Utility?
Share of searches by month for Dr. Martens, Red Wing, Blundstone, Danner, Thorogood, Wolverine, KEEN Utility. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | Red Wing | Blundstone | Danner | Thorogood | Wolverine | Steel Blue | Timberland PRO | Caterpillar | KEEN Utility |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 30.2% | 13.6% | 3.3% | 2.7% | 2.4% | 1.2% | 1.2% | 0.16% | 0.11% |
| Nov 2025 | 46.2% | 25.3% | 16.9% | 4.2% | 2.8% | 2.2% | 1% | 1.2% | 0.14% | 0.09% |
| Dec 2025 | 47.5% | 26% | 14.3% | 4.3% | 2.9% | 2.6% | 1% | 1.3% | 0.11% | 0.09% |
| Jan 2026 | 43.2% | 35.3% | 10.6% | 3.2% | 2.6% | 2.2% | 1.2% | 1.4% | 0.16% | 0.13% |
| Feb 2026 | 47.1% | 25.9% | 11.6% | 4.2% | 4.2% | 2.8% | 1.9% | 1.9% | 0.25% | 0.14% |
| Mar 2026 | 33.4% | 49.8% | 6.7% | 2.4% | 2.4% | 1.9% | 1.6% | 1.3% | 0.22% | 0.12% |
| Apr 2026 | 42.3% | 34.7% | 8.5% | 3.8% | 3.8% | 2.5% | 2.1% | 1.7% | 0.28% | 0.23% |
| May 2026 | 52.8% | 19.5% | 10.6% | 3.9% | 4.8% | 3.1% | 2.6% | 2.1% | 0.35% | 0.23% |
| Jun 2026 | 48.6% | 21.9% | 9.8% | 5.3% | 5.3% | 3% | 2.9% | 2.4% | 0.39% | 0.26% |
| Jul 2026 | 54.5% | 20.1% | 9% | 4% | 4% | 2.8% | 2.7% | 2.2% | 0.36% | 0.24% |
| Aug 2026 | 55.9% | 16.8% | 11.2% | 4.1% | 4.1% | 2.8% | 2.3% | 2.3% | 0.37% | 0.2% |
| Sep 2026 | 55.7% | 16.7% | 13.7% | 4.1% | 3.3% | 2.2% | 1.8% | 1.8% | 0.3% | 0.16% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.7% | 1.8M | +22% | -0.2 points | |
| 2, held 2nd | 16.7% | 550K | +22.2% | 0 points | |
| 3, held 3rd | 13.7% | 450K | +49.5% | +2.5 points | |
| 4, held 4th | 4.1% | 135K | +22.7% | 0 points | |
| 5, held 5th | 3.3% | 110K | 0% | -0.8 points | |
| 6, held 6th | 2.2% | 72.6K | -3.6% | -0.6 points | |
| 7, held 7th | 1.8% | 60.5K | 0% | -0.4 points | |
| 8, held 8th | 1.8% | 60.5K | 0% | -0.4 points | |
| 9, held 9th | 0.3% | 9.9K | 0% | -0.1 points | |
| 10, held 10th | 0.16% | 5.4K | 0% | 0 points |
55.7%
Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share -0.2 points.
2.
Red Wing16.7%
Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share 0 points.
13.7%
Held 3rd. 450K estimated branded searches, +49.5% vs prior month. Share +2.5 points.
4.
Danner4.1%
Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share 0 points.
3.3%
Held 5th. 110K estimated branded searches, 0% vs prior month. Share -0.8 points.
2.2%
Held 6th. 72.6K estimated branded searches, -3.6% vs prior month. Share -0.6 points.
1.8%
Held 7th. 60.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
1.8%
Held 8th. 60.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
0.3%
Held 9th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
10.KEEN Utility
0.16%
Held 10th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between KEEN Utility and its closest rivals
Every comparison with KEEN Utility
11 comparisons
How has branded search demand for KEEN Utility changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for KEEN Utility worldwide held steady at 5.4K.
- Across the 12 months ending September 2026, KEEN Utility’s share of searches among safety boots worldwide held steady, from 0.11% to 0.16%.
How did search popularity change for safety boots worldwide in September 2026?
6 changes
In September 2026, Blundstone gained share of searches among safety boots worldwide, from 11.2% to 13.7%.
In September 2026, Thorogood lost share of searches among safety boots worldwide, from 4.1% to 3.3%.
In September 2026, Wolverine lost share of searches among safety boots worldwide, from 2.8% to 2.2%.
Red Wing’s share of searches among safety boots worldwide has lost ground for 3 months in a row, from 21.9% to 16.7% in September 2026.
Steel Blue’s share of searches among safety boots worldwide has lost ground for 3 months in a row, from 2.9% to 1.8% in September 2026.
Estimated monthly branded searches for Caterpillar worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
How are KEEN Utility’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using KEEN Utility’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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Where does KEEN Utility compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Safety boots | 10th of 10 | 0.16% | Shown above |
| Work boot brands | 8th of 8 | 0.24% | Show ranking |
Is KEEN Utility your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.