How popular isJohnnie Walker in search?
In September 2026, there were an estimated 368K branded searches for Johnnie Walker worldwide which is down 18.2% over the last 12 months. Johnnie Walker holds 29% estimated Share of Search among whisky brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Johnnie Walker29%
Glenfiddich23.7%
Jameson23.7%
Jim Beam23.7%
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Which whisky brands compete with Johnnie Walker?
Share of Search by month for Johnnie Walker, Glenfiddich, Jameson, Jim Beam. The figures are in the table below the chart.
View monthly share of search table
| Month | Johnnie Walker | Glenfiddich | Jameson | Jim Beam |
|---|---|---|---|---|
| Oct 2025 | 31.7% | 25.9% | 21.2% | 21.2% |
| Nov 2025 | 31.7% | 25.9% | 21.2% | 21.2% |
| Dec 2025 | 28.7% | 23.4% | 19.2% | 28.7% |
| Jan 2026 | 31.7% | 25.9% | 21.2% | 21.2% |
| Feb 2026 | 28.7% | 23.5% | 19.2% | 28.7% |
| Mar 2026 | 30.3% | 24.8% | 24.8% | 20.2% |
| Apr 2026 | 30.3% | 24.8% | 24.8% | 20.2% |
| May 2026 | 30.3% | 24.8% | 24.8% | 20.2% |
| Jun 2026 | 34.7% | 23.2% | 23.2% | 19% |
| Jul 2026 | 30.3% | 24.8% | 24.8% | 20.2% |
| Aug 2026 | 27.5% | 27.5% | 22.5% | 22.5% |
| Sep 2026 | 29% | 23.7% | 23.7% | 23.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 29% | 368K | 0% | +1.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 23.7% | 301K | -18.2% | -3.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 23.7% | 301K | 0% | +1.2 points | |
| 4, held 4th | 23.7% | 301K | 0% | +1.2 points |
29%
Moved from 2nd to 1st. 368K estimated branded searches, 0% vs prior month. Share +1.4 points.
23.7%
Moved from 1st to 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -3.8 points.
3.
Jameson23.7%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +1.2 points.
4.
Jim Beam23.7%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share +1.2 points.
Compare search popularity between Johnnie Walker and its closest rivals
Every comparison with Johnnie Walker
3 comparisons
How has branded search demand for Johnnie Walker changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Johnnie Walker worldwide fell from 450K to 368K.
- Across the 12 months ending September 2026, Johnnie Walker’s estimated Share of Search among whisky brands worldwide decreased from 31.7% to 29%.
- Across the 12 months ending September 2026, Johnnie Walker’s estimated Share of Search among whisky brands worldwide peaked at 34.7% in June 2026 and was lowest at 27.5% in August 2026.
How did search popularity change for whisky brands worldwide in September 2026?
4 changes
In September 2026, Johnnie Walker overtook Glenfiddich to become the leader among whisky brands worldwide, with 29% estimated Share of Search.
In September 2026, Jameson gained estimated Share of Search among whisky brands worldwide, from 22.5% to 23.7%.
In September 2026, Jim Beam gained estimated Share of Search among whisky brands worldwide, from 22.5% to 23.7%.
In September 2026, Glenfiddich lost estimated Share of Search among whisky brands worldwide, from 27.5% to 23.7%.
How is Johnnie Walker measured?
Brandwave collects information about searches that people make online using Johnnie Walker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- johnnie walker
Who owns Johnnie Walker?
Johnnie Walker is owned by 
Diageo. Brandwave also tracks 
Cîroc, 
Don Julio, 
Ritual Zero Proof, 
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Is Johnnie Walker your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.