Brandwave

How popular isGlenfiddich in search?

In September 2026, there were an estimated 301K branded searches for Glenfiddich worldwide which is down 18.2% over the last 12 months. Glenfiddich holds 23.7% estimated Share of Search among whisky brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Johnnie Walker29%
  2. Glenfiddich23.7%
  3. Jameson23.7%
  4. Jim Beam23.7%
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Which whisky brands compete with Glenfiddich?

Glenfiddich against whisky brands worldwide, by month

Share of Search by month for Johnnie Walker, Glenfiddich, Jameson, Jim Beam. The figures are in the table below the chart.

View monthly share of search table
MonthJohnnie WalkerGlenfiddichJamesonJim Beam
Oct 202531.7%25.9%21.2%21.2%
Nov 202531.7%25.9%21.2%21.2%
Dec 202528.7%23.4%19.2%28.7%
Jan 202631.7%25.9%21.2%21.2%
Feb 202628.7%23.5%19.2%28.7%
Mar 202630.3%24.8%24.8%20.2%
Apr 202630.3%24.8%24.8%20.2%
May 202630.3%24.8%24.8%20.2%
Jun 202634.7%23.2%23.2%19%
Jul 202630.3%24.8%24.8%20.2%
Aug 202627.5%27.5%22.5%22.5%
Sep 202629%23.7%23.7%23.7%

  1. 1.Johnnie Walker

    29%

    Moved from 2nd to 1st. 368K estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Glenfiddich

    23.7%

    Moved from 1st to 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -3.8 points.

  3. 3.Jameson

    23.7%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Jim Beam

    23.7%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share +1.2 points.

Compare search popularity between Glenfiddich and its closest rivals

Every comparison with Glenfiddich

How has branded search demand for Glenfiddich changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Glenfiddich worldwide fell from 368K to 301K.
  • Across the 12 months ending September 2026, Glenfiddich’s estimated Share of Search among whisky brands worldwide decreased from 25.9% to 23.7%.
  • Across the 12 months ending September 2026, Glenfiddich’s estimated Share of Search among whisky brands worldwide peaked at 27.5% in August 2026 and was lowest at 23.2% in June 2026.

How did search popularity change for whisky brands worldwide in September 2026?

  1. In September 2026, Johnnie Walker overtook Glenfiddich to become the leader among whisky brands worldwide, with 29% estimated Share of Search.

  2. In September 2026, Jameson gained estimated Share of Search among whisky brands worldwide, from 22.5% to 23.7%.

  3. In September 2026, Jim Beam gained estimated Share of Search among whisky brands worldwide, from 22.5% to 23.7%.

  4. In September 2026, Glenfiddich lost estimated Share of Search among whisky brands worldwide, from 27.5% to 23.7%.

How is Glenfiddich measured?

Brandwave collects information about searches that people make online using Glenfiddich’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • glenfiddich

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How the Brand Demand Index is measured

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