Glenfiddich vs Johnnie Walker:Which is searched more?
In September 2026, Johnnie Walker had more branded searches than Glenfiddich among whisky brands worldwide. Johnnie Walker was estimated to have 368K branded searches compared to Glenfiddich’s 301K, and held a 29% Share of Search versus Glenfiddich’s 23.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Glenfiddich or Johnnie Walker?
Compare the whisky and bourbon brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Johnnie Walker, Glenfiddich. The figures are in the table below the chart.
View monthly share of search table
| Month | Johnnie Walker | Glenfiddich | Jameson | Jim Beam |
|---|---|---|---|---|
| Oct 2025 | 31.7% | 25.9% | 21.2% | 21.2% |
| Nov 2025 | 31.7% | 25.9% | 21.2% | 21.2% |
| Dec 2025 | 28.7% | 23.4% | 19.2% | 28.7% |
| Jan 2026 | 31.7% | 25.9% | 21.2% | 21.2% |
| Feb 2026 | 28.7% | 23.5% | 19.2% | 28.7% |
| Mar 2026 | 30.3% | 24.8% | 24.8% | 20.2% |
| Apr 2026 | 30.3% | 24.8% | 24.8% | 20.2% |
| May 2026 | 30.3% | 24.8% | 24.8% | 20.2% |
| Jun 2026 | 34.7% | 23.2% | 23.2% | 19% |
| Jul 2026 | 30.3% | 24.8% | 24.8% | 20.2% |
| Aug 2026 | 27.5% | 27.5% | 22.5% | 22.5% |
| Sep 2026 | 29% | 23.7% | 23.7% | 23.7% |
How has the Glenfiddich and Johnnie Walker comparison changed over the last 12 months?
3 findings
- Johnnie Walker was ahead of Glenfiddich in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Glenfiddich’s estimated Share of Search among whisky brands worldwide moved from 25.9% to 23.7%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Johnnie Walker’s estimated Share of Search among whisky brands worldwide moved from 31.7% to 29%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for whisky brands worldwide in September 2026?
2 changes
In September 2026, Johnnie Walker overtook Glenfiddich to become the leader among whisky brands worldwide, with 29% estimated Share of Search.
In September 2026, Glenfiddich lost estimated Share of Search among whisky brands worldwide, from 27.5% to 23.7%.
Other head-to-heads among whisky brands
How each brand is measured
Brandwave collects information about searches that people make online using Glenfiddich’s and Johnnie Walker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Glenfiddich
1 branded search term
- glenfiddich
Johnnie Walker
1 branded search term
- johnnie walker
Put your own brand in this comparison
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