Whisky brands:Which are searched most?
In September 2026, Johnnie Walker was the most searched among whisky brands worldwide, with an estimated 368K branded searches and 29% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Johnnie Walker29%
Glenfiddich23.7%
Jameson23.7%
Jim Beam23.7%
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Compare the whisky and bourbon brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Johnnie Walker, Glenfiddich, Jameson, Jim Beam. The figures are in the table below the chart.
View monthly share of search table
| Month | Johnnie Walker | Glenfiddich | Jameson | Jim Beam |
|---|---|---|---|---|
| Oct 2025 | 31.7% | 25.9% | 21.2% | 21.2% |
| Nov 2025 | 31.7% | 25.9% | 21.2% | 21.2% |
| Dec 2025 | 28.7% | 23.4% | 19.2% | 28.7% |
| Jan 2026 | 31.7% | 25.9% | 21.2% | 21.2% |
| Feb 2026 | 28.7% | 23.5% | 19.2% | 28.7% |
| Mar 2026 | 30.3% | 24.8% | 24.8% | 20.2% |
| Apr 2026 | 30.3% | 24.8% | 24.8% | 20.2% |
| May 2026 | 30.3% | 24.8% | 24.8% | 20.2% |
| Jun 2026 | 34.7% | 23.2% | 23.2% | 19% |
| Jul 2026 | 30.3% | 24.8% | 24.8% | 20.2% |
| Aug 2026 | 27.5% | 27.5% | 22.5% | 22.5% |
| Sep 2026 | 29% | 23.7% | 23.7% | 23.7% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 29% | 368K | 0% | +1.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 23.7% | 301K | -18.2% | -3.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 23.7% | 301K | 0% | +1.2 points | |
| 4, held 4th | 23.7% | 301K | 0% | +1.2 points |
29%
Moved from 2nd to 1st. 368K estimated branded searches, 0% vs prior month. Share +1.4 points.
23.7%
Moved from 1st to 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -3.8 points.
3.
Jameson23.7%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +1.2 points.
4.
Jim Beam23.7%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share +1.2 points.
Compare search popularity between leading brands
- Johnnie Walker vs Glenfiddich: compare search popularity
- Johnnie Walker vs Jameson: compare search popularity
- Johnnie Walker vs Jim Beam: compare search popularity
- Glenfiddich vs Jameson: compare search popularity
- Glenfiddich vs Jim Beam: compare search popularity
- Jameson vs Jim Beam: compare search popularity
- Compare any of these brands
Which brand is most popular in search among whisky brands worldwide?
4 brands
In September 2026, Johnnie Walker was the most searched among whisky brands worldwide, with an estimated 368K branded searches and 29% estimated Share of Search within this set. Glenfiddich is in 2nd place, 5.3 percentage points behind at 23.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Johnnie Walker | 31.7% → 29% | 34.7%Jun 2026 | 27.5%Aug 2026 | 1st |
| Glenfiddich | 25.9% → 23.7% | 27.5%Aug 2026 | 23.2%Jun 2026 | 2nd |
| Jameson | 21.2% → 23.7% | 24.8%Mar 2026 | 19.2%Feb 2026 | 3rd |
| Jim Beam | 21.2% → 23.7% | 28.7%Dec 2025 | 19%Jun 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Johnnie Walker’s estimated Share of Search among whisky brands worldwide decreased from 31.7% to 29%.
- Across the 12 months ending September 2026, Glenfiddich’s estimated Share of Search among whisky brands worldwide decreased from 25.9% to 23.7%.
- Across the 12 months ending September 2026, Jameson’s estimated Share of Search among whisky brands worldwide increased from 21.2% to 23.7%.
- Across the 12 months ending September 2026, Jim Beam’s estimated Share of Search among whisky brands worldwide increased from 21.2% to 23.7%.
- Across the 12 months ending September 2026, Johnnie Walker’s estimated Share of Search among whisky brands worldwide peaked at 34.7% in June 2026 and was lowest at 27.5% in August 2026.
- Across the 12 months ending September 2026, Glenfiddich’s estimated Share of Search among whisky brands worldwide peaked at 27.5% in August 2026 and was lowest at 23.2% in June 2026.
- Across the 12 months ending September 2026, Jameson’s estimated Share of Search among whisky brands worldwide peaked at 24.8% in March 2026 and was lowest at 19.2% in February 2026.
- Across the 12 months ending September 2026, Jim Beam’s estimated Share of Search among whisky brands worldwide peaked at 28.7% in December 2025 and was lowest at 19% in June 2026.
How did search popularity change for whisky brands worldwide in September 2026?
4 changes
In September 2026, Johnnie Walker overtook Glenfiddich to become the leader among whisky brands worldwide, with 29% estimated Share of Search.
In September 2026, Jameson gained estimated Share of Search among whisky brands worldwide, from 22.5% to 23.7%.
In September 2026, Jim Beam gained estimated Share of Search among whisky brands worldwide, from 22.5% to 23.7%.
In September 2026, Glenfiddich lost estimated Share of Search among whisky brands worldwide, from 27.5% to 23.7%.
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