Glenfiddich vs Jim Beam:Which is searched more?
In September 2026, Glenfiddich and Jim Beam were level on Share of Search among whisky brands worldwide, with an estimated 301K branded searches each, at 23.7% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Glenfiddich or Jim Beam?
Compare the whisky and bourbon brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Glenfiddich, Jim Beam. The figures are in the table below the chart.
View monthly share of search table
| Month | Johnnie Walker | Glenfiddich | Jameson | Jim Beam |
|---|---|---|---|---|
| Oct 2025 | 31.7% | 25.9% | 21.2% | 21.2% |
| Nov 2025 | 31.7% | 25.9% | 21.2% | 21.2% |
| Dec 2025 | 28.7% | 23.4% | 19.2% | 28.7% |
| Jan 2026 | 31.7% | 25.9% | 21.2% | 21.2% |
| Feb 2026 | 28.7% | 23.5% | 19.2% | 28.7% |
| Mar 2026 | 30.3% | 24.8% | 24.8% | 20.2% |
| Apr 2026 | 30.3% | 24.8% | 24.8% | 20.2% |
| May 2026 | 30.3% | 24.8% | 24.8% | 20.2% |
| Jun 2026 | 34.7% | 23.2% | 23.2% | 19% |
| Jul 2026 | 30.3% | 24.8% | 24.8% | 20.2% |
| Aug 2026 | 27.5% | 27.5% | 22.5% | 22.5% |
| Sep 2026 | 29% | 23.7% | 23.7% | 23.7% |
How has the Glenfiddich and Jim Beam comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Jim Beam took it in December 2025, Glenfiddich took it in January 2026, Jim Beam took it in February 2026, Glenfiddich took it in March 2026.
- Across the 12 months ending September 2026, Glenfiddich’s estimated Share of Search among whisky brands worldwide moved from 25.9% to 23.7%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Jim Beam’s estimated Share of Search among whisky brands worldwide moved from 21.2% to 23.7%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for whisky brands worldwide in September 2026?
3 changes
In September 2026, Johnnie Walker overtook Glenfiddich to become the leader among whisky brands worldwide, with 29% estimated Share of Search.
In September 2026, Jim Beam gained estimated Share of Search among whisky brands worldwide, from 22.5% to 23.7%.
In September 2026, Glenfiddich lost estimated Share of Search among whisky brands worldwide, from 27.5% to 23.7%.
Other head-to-heads among whisky brands
How each brand is measured
Brandwave collects information about searches that people make online using Glenfiddich’s and Jim Beam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Glenfiddich
1 branded search term
- glenfiddich
Jim Beam
1 branded search term
- jim beam
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