How popular isJetboil in search?
In August 2026, there were an estimated 135K branded searches for Jetboil worldwide which is up 22.7% over the last 11 months. Jetboil holds 15.4% estimated Share of Search among camping stove brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Jetboil compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Camping stove brands | 3rd of 5 | 15.4% | Shown below |
| Camping cookware | 2nd of 6 | 26.3% | Show ranking |
Which camping stove brands compete with Jetboil?
Share of Search by month for Soto, Primus, Jetboil, Coleman. The figures are in the table below the chart.
View monthly share of search table
| Month | Soto | Primus | Jetboil | Coleman | MSR |
|---|---|---|---|---|---|
| Oct 2025 | 49.2% | 32.9% | 14.7% | 2.4% | 0.72% |
| Nov 2025 | 49.2% | 32.9% | 14.7% | 2.4% | 0.72% |
| Dec 2025 | 52.4% | 28.6% | 15.7% | 2.6% | 0.77% |
| Jan 2026 | 49.2% | 32.9% | 14.7% | 2.4% | 0.72% |
| Feb 2026 | 47% | 38.4% | 11.6% | 2.3% | 0.69% |
| Mar 2026 | 55.3% | 30.2% | 11.1% | 2.7% | 0.66% |
| Apr 2026 | 53.7% | 29.3% | 13.1% | 3.2% | 0.64% |
| May 2026 | 53.2% | 29.1% | 13% | 3.9% | 0.78% |
| Jun 2026 | 47.8% | 32% | 14.3% | 5.3% | 0.7% |
| Jul 2026 | 46.2% | 30.9% | 17% | 5.1% | 0.83% |
| Aug 2026 | 51.2% | 28% | 15.4% | 4.6% | 0.75% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.2% | 450K | +22.3% | +5 points | |
| 2, held 2nd | 28% | 246K | 0% | -2.9 points | |
| 3, held 3rd | 15.4% | 135K | 0% | -1.6 points | |
| 4, held 4th | 4.6% | 40.5K | 0% | -0.5 points | |
| 5, held 5th | 0.75% | 6.6K | 0% | -0.1 points |
1.Soto
51.2%
Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +5 points.
2.Primus
28%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -2.9 points.
3.
Jetboil15.4%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.6 points.
4.
Coleman
4.6%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.5 points.
5.
MSR0.75%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Jetboil and its closest rivals
How has branded search demand for Jetboil changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Jetboil worldwide rose from 110K to 135K.
- Across the 11 months ending August 2026, Jetboil’s estimated Share of Search among camping stove brands worldwide increased from 14.7% to 15.4%.
- Across the 11 months ending August 2026, Jetboil’s estimated Share of Search among camping stove brands worldwide peaked at 17% in July 2026 and was lowest at 11.1% in March 2026.
How did search popularity change for camping stove brands worldwide in August 2026?
5 changes
In August 2026, Soto gained estimated Share of Search among camping stove brands worldwide, from 46.2% to 51.2%.
In August 2026, Primus lost estimated Share of Search among camping stove brands worldwide, from 30.9% to 28%.
In August 2026, Jetboil lost estimated Share of Search among camping stove brands worldwide, from 17% to 15.4%.
Estimated monthly branded searches for Coleman worldwide rose 123.8% over 11 measured months, from 18.1K to 40.5K in August 2026.
Estimated monthly branded searches for MSR worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.
How is Jetboil measured?
Brandwave collects information about searches that people make online using Jetboil’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- jetboil
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Is Jetboil your brand?
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