Brandwave

How popular isFurminator in search?

In September 2026, there were an estimated 70.4K branded searches for Furminator worldwide which is down 16.1% over the last 12 months. Furminator holds 27.2% estimated Share of Search among pet grooming brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Wahl48.9%
  2. Furminator27.2%
  3. Andis23.9%
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Which pet grooming brands compete with Furminator?

Furminator against pet grooming brands worldwide, by month

Share of Search by month for Wahl, Furminator, Andis. The figures are in the table below the chart.

View monthly share of search table
MonthWahlFurminatorAndis
Oct 202542.5%25.7%31.7%
Nov 202545.3%24.9%29.8%
Dec 202545.9%23.2%30.9%
Jan 202647.5%26.7%25.8%
Feb 202646.6%28.9%24.5%
Mar 202642%33.2%24.8%
Apr 202641%34.9%24%
May 202641.5%35.3%23.3%
Jun 202642.7%36.1%21.3%
Jul 202641.9%36.5%21.6%
Aug 202646.1%31.3%22.6%
Sep 202648.9%27.2%23.9%

  1. 1.Wahl

    48.9%

    Held 1st. 127K estimated branded searches, +<0.01% vs prior month. Share +2.9 points.

  2. 2.Furminator

    27.2%

    Held 2nd. 70.4K estimated branded searches, -18.2% vs prior month. Share -4.1 points.

  3. 3.Andis

    23.9%

    Held 3rd. 61.8K estimated branded searches, -0.48% vs prior month. Share +1.3 points.

Compare search popularity between Furminator and its closest rivals

Every comparison with Furminator

How has branded search demand for Furminator changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Furminator worldwide fell from 83.9K to 70.4K.
  • Across the 12 months ending September 2026, Furminator’s estimated Share of Search among pet grooming brands worldwide increased from 25.7% to 27.2%.
  • Across the 12 months ending September 2026, Furminator’s estimated Share of Search among pet grooming brands worldwide peaked at 36.5% in July 2026 and was lowest at 23.2% in December 2025.
  • Across the 12 months ending September 2026, Furminator rose from 3rd to 2nd among pet grooming brands worldwide.

How did search popularity change for pet grooming brands worldwide in September 2026?

  1. In September 2026, Wahl gained estimated Share of Search among pet grooming brands worldwide, from 46.1% to 48.9%.

  2. In September 2026, Andis gained estimated Share of Search among pet grooming brands worldwide, from 22.6% to 23.9%.

  3. In September 2026, Furminator lost estimated Share of Search among pet grooming brands worldwide, from 31.3% to 27.2%.

Where does Furminator compete?

Furminator is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pet hair removers2nd of 69.9%Show ranking
Pet grooming brands2nd of 327.2%Shown above

How is Furminator measured?

Brandwave collects information about searches that people make online using Furminator’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • furminator
  • furminator brush

Do you work for Furminator? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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