Brandwave

Earthbath vs Furminator:Which is more popular?

In September 2026, Furminator had more branded searches than Earthbath among pet grooming brands worldwide. Furminator had about 70,400 branded searches, while Earthbath had 1,600. Furminator made up 58.3% of all pet grooming brand searches we track, and Earthbath accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about pet grooming brands, Earthbath and Furminator each appeared in two of the five answers. Earthbath was mentioned before Furminator in two out of three answers that named either.

Among pet grooming brands worldwide in September 2026

Who do people search for more?

Furminator, about 44 searches for every 1 for Earthbath

Furminator 70.4K searchesEarthbath 1.6K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Earthbath in 2 of 5Furminator in 2 of 5

Who does AI recommend more?

Earthbath, named ahead of Furminator in 2 of 3 answers

Earthbath first in 2Furminator first in 1

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Top pet grooming brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Earthbath and Furminator were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Earthbath was listed before Furminator in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wahl1st
  2. Andis2nd
  3. oneisall3rd
  4. Earthbath4th
  5. Furminator5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Andis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wahl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • oneisall4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Furminator2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Earthbath2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet grooming brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Earthbath or Furminator more popular in search?

This chart shows how often people search Google for Earthbath and Furminator by name. Each line represents a brand's share of searches for all five pet grooming brands we track, month by month, from English-language searches worldwide.

Earthbath and Furminator among pet grooming brands worldwide, by month

Share of searches by month for Furminator, Earthbath. The figures are in the table below the chart.

View monthly share of searches table
MonthFurminatorAndisoneisallEarthbathWahl
Oct 202549.6%43.7%4.8%1.4%0.52%
Nov 202553.4%38.5%6.3%1.2%0.64%
Dec 202548.2%42.6%7%1.7%0.58%
Jan 202656.2%33.2%8.1%1.9%0.59%
Feb 202661.2%29.5%7.2%1.4%0.64%
Mar 202664.9%25.6%7.7%1.2%0.63%
Apr 202663.7%25.1%9.2%1.5%0.55%
May 202664.4%24.8%9.1%1.2%0.61%
Jun 202667.5%21.2%9.5%1.2%0.56%
Jul 202667.5%21.2%9.5%1.2%0.64%
Aug 202662.9%24.2%10.8%1.4%0.64%
Sep 202658.3%27.4%12.3%1.3%0.73%

How has the Earthbath and Furminator comparison changed over the last 12 months?

3 findings
  • Furminator was ahead of Earthbath in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Earthbath’s share of searches among pet grooming brands worldwide moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
  • Across the 12 months ending September 2026, Furminator’s share of searches among pet grooming brands worldwide moved from 49.6% to 58.3%, and its estimated monthly branded searches moved from 83.9K to 70.4K.

How did search popularity change for pet grooming brands worldwide in September 2026?

2 changes

  1. In September 2026, Furminator lost share of searches among pet grooming brands worldwide, from 62.9% to 58.3%.

  2. Estimated monthly branded searches for Earthbath worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Earthbath’s and Furminator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Earthbath

1 branded search term

  • earthbath

Furminator

2 branded search terms

  • furminator
  • furminator brush

How the Brand Demand Index is measured

Other head-to-heads among pet grooming brands

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