Brandwave

How popular isEarthbath?

In September 2026, people searched for Earthbath by name about 4,500 times worldwide, a 42.3% decrease from the previous year. These searches made up 1.3% of all global pet grooming brand searches, placing Earthbath fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about pet grooming brands, Earthbath appeared in two of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Earthbath is the fourth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. FurminatorShare of searches 58.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. AndisShare of searches 27.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. oneisallShare of searches 12.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. EarthbathShare of searches 1.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. WahlShare of searches 0.73%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top pet grooming brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Earthbath was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Earthbath is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wahl1st
  2. Andis2nd
  3. oneisall3rd
  4. Earthbath4th
  5. Furminator5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Andis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wahl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • oneisall4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Furminator2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Earthbath2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet grooming brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which pet grooming brands compete with Earthbath?

Earthbath against pet grooming brands worldwide, by month

Share of searches by month for Furminator, Andis, oneisall, Earthbath. The figures are in the table below the chart.

View monthly share of searches table
MonthFurminatorAndisoneisallEarthbathWahl
Oct 202549.6%43.7%4.8%1.4%0.52%
Nov 202553.4%38.5%6.3%1.2%0.64%
Dec 202548.2%42.6%7%1.7%0.58%
Jan 202656.2%33.2%8.1%1.9%0.59%
Feb 202661.2%29.5%7.2%1.4%0.64%
Mar 202664.9%25.6%7.7%1.2%0.63%
Apr 202663.7%25.1%9.2%1.5%0.55%
May 202664.4%24.8%9.1%1.2%0.61%
Jun 202667.5%21.2%9.5%1.2%0.56%
Jul 202667.5%21.2%9.5%1.2%0.64%
Aug 202662.9%24.2%10.8%1.4%0.64%
Sep 202658.3%27.4%12.3%1.3%0.73%

  1. 1.Furminator

    58.3%

    Held 1st. 70.4K estimated branded searches, -18.2% vs prior month. Share -4.7 points.

  2. 2.Andis

    27.4%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +3.2 points.

  3. 3.oneisall

    12.3%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.Earthbath

    1.3%

    Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

  5. 5.Wahl

    0.73%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Earthbath and its closest rivals

Every comparison with Earthbath

9 comparisons

How has branded search demand for Earthbath changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Earthbath worldwide fell from 7.8K to 4.5K.
  • Across the 12 months ending September 2026, Earthbath’s share of searches among pet grooming brands worldwide held steady, from 1.4% to 1.3%.

How did search popularity change for pet grooming brands worldwide in September 2026?

4 changes

  1. In September 2026, Andis gained share of searches among pet grooming brands worldwide, from 24.2% to 27.4%.

  2. In September 2026, oneisall gained share of searches among pet grooming brands worldwide, from 10.8% to 12.3%.

  3. In September 2026, Furminator lost share of searches among pet grooming brands worldwide, from 62.9% to 58.3%.

  4. Estimated monthly branded searches for Earthbath worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

How are Earthbath’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Earthbath’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • earthbath
  • earthbath dog shampoo

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How the Brand Demand Index is measured

Where does Earthbath compete?

Earthbath is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dog shampoo brands4th of 72.7%Show ranking
Pet grooming brands4th of 51.3%Shown above
Creator with pink hair and a pink jacket

Is Earthbath your brand?

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