How popular isEspoma in search?
In September 2026, people searched for Espoma by name about 3,600 times worldwide, about the same as the previous year. These searches made up 3.6% of all global plant food brand searches, placing Espoma fourth out of five brands. These are worldwide searches for English-language branded terms.
Yates40.7%
Miracle-Gro33.3%- Osmocote22.3%
Espoma3.6%- Jobe's Organics0.05%
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Which plant food brands compete with Espoma?
Share of searches by month for Yates, Miracle-Gro, Osmocote, Espoma. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yates | Miracle-Gro | Osmocote | Espoma | Jobe's Organics |
|---|---|---|---|---|---|
| Oct 2025 | 48.3% | 26.4% | 21.7% | 3.5% | 0.07% |
| Nov 2025 | 48.7% | 26.7% | 21.7% | 2.9% | 0.04% |
| Dec 2025 | 48.7% | 26.6% | 21.8% | 2.8% | 0.06% |
| Jan 2026 | 46.1% | 25.3% | 25.3% | 3.3% | 0.05% |
| Feb 2026 | 38.5% | 31.5% | 25.8% | 4.2% | 0.08% |
| Mar 2026 | 25.2% | 37.7% | 30.8% | 6.2% | 0.13% |
| Apr 2026 | 23.5% | 43% | 28.7% | 4.7% | 0.1% |
| May 2026 | 21.5% | 47.9% | 26.2% | 4.3% | 0.11% |
| Jun 2026 | 22.7% | 50.8% | 22.7% | 3.7% | 0.12% |
| Jul 2026 | 34.9% | 42.7% | 19.1% | 3.1% | 0.1% |
| Aug 2026 | 36.2% | 36.2% | 24.2% | 3.2% | 0.1% |
| Sep 2026 | 40.7% | 33.3% | 22.3% | 3.6% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 40.7% | 40.5K | 0% | +4.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 33.3% | 33.1K | -18.3% | -2.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 22.3% | 22.2K | -18.1% | -1.9 points | |
| 4, held 4th | 3.6% | 3.6K | 0% | +0.4 points | |
| 5, held 5th | 0.05% | 50 | -54.5% | 0 points |
1.
Yates40.7%
Moved from 2nd to 1st. 40.5K estimated branded searches, 0% vs prior month. Share +4.5 points.
33.3%
Moved from 1st to 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -2.9 points.
3.Osmocote
22.3%
Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.9 points.
4.
Espoma3.6%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.4 points.
0.05%
Held 5th. 50 estimated branded searches, -54.5% vs prior month. Share 0 points.
Compare search popularity between Espoma and its closest rivals
Every comparison with Espoma
9 comparisons
How has branded search demand for Espoma changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Espoma worldwide held steady at 3.6K.
- Across the 12 months ending September 2026, Espoma’s share of searches among plant food brands worldwide peaked at 6.2% in March 2026 and was lowest at 2.8% in December 2025.
How did search popularity change for plant food brands worldwide in September 2026?
4 changes
In September 2026, Yates overtook Miracle-Gro to become the leader among plant food brands worldwide, with 40.7% of the searches.
In September 2026, Miracle-Gro lost share of searches among plant food brands worldwide, from 36.2% to 33.3%.
In September 2026, Osmocote lost share of searches among plant food brands worldwide, from 24.2% to 22.3%.
Estimated monthly branded searches for Jobe's Organics worldwide fell 28.6% over 12 measured months, from 70 to 50 in September 2026.
How are Espoma’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Espoma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- espoma
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Where does Espoma compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Fertiliser brands | 6th of 8 | 0.52% | Show ranking |
| Plant food brands | 4th of 5 | 3.6% | Shown above |
Is Espoma your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.