Espoma vs Osmocote:Which is searched more?
In September 2026, Osmocote had more branded searches than Espoma among plant food brands worldwide. Osmocote had about 22,200 branded searches, while Espoma had 3,600. Osmocote made up 22.3% of all plant food brand searches we track, and Espoma accounted for 3.6%. These are worldwide searches for English-language branded terms.
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Is Espoma or Osmocote more popular in search?
Compare the plant food brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Osmocote, Espoma. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yates | Miracle-Gro | Osmocote | Espoma | Jobe's Organics |
|---|---|---|---|---|---|
| Oct 2025 | 48.3% | 26.4% | 21.7% | 3.5% | 0.07% |
| Nov 2025 | 48.7% | 26.7% | 21.7% | 2.9% | 0.04% |
| Dec 2025 | 48.7% | 26.6% | 21.8% | 2.8% | 0.06% |
| Jan 2026 | 46.1% | 25.3% | 25.3% | 3.3% | 0.05% |
| Feb 2026 | 38.5% | 31.5% | 25.8% | 4.2% | 0.08% |
| Mar 2026 | 25.2% | 37.7% | 30.8% | 6.2% | 0.13% |
| Apr 2026 | 23.5% | 43% | 28.7% | 4.7% | 0.1% |
| May 2026 | 21.5% | 47.9% | 26.2% | 4.3% | 0.11% |
| Jun 2026 | 22.7% | 50.8% | 22.7% | 3.7% | 0.12% |
| Jul 2026 | 34.9% | 42.7% | 19.1% | 3.1% | 0.1% |
| Aug 2026 | 36.2% | 36.2% | 24.2% | 3.2% | 0.1% |
| Sep 2026 | 40.7% | 33.3% | 22.3% | 3.6% | 0.05% |
How has the Espoma and Osmocote comparison changed over the last 12 months?
3 findings
- Osmocote was ahead of Espoma in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Espoma’s share of searches among plant food brands worldwide moved from 3.5% to 3.6%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Osmocote’s share of searches among plant food brands worldwide moved from 21.7% to 22.3%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for plant food brands worldwide in September 2026?
1 change
In September 2026, Osmocote lost share of searches among plant food brands worldwide, from 24.2% to 22.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Espoma’s and Osmocote’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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