Espoma vs Miracle-Gro:Which is searched more?
In September 2026, Miracle-Gro had more branded searches than Espoma among plant food brands worldwide. Miracle-Gro had about 33,100 branded searches, while Espoma had 3,600. Miracle-Gro made up 33.3% of all plant food brand searches we track, and Espoma accounted for 3.6%. These are worldwide searches for English-language branded terms.
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Is Espoma or Miracle-Gro more popular in search?
Compare the plant food brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Miracle-Gro, Espoma. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yates | Miracle-Gro | Osmocote | Espoma | Jobe's Organics |
|---|---|---|---|---|---|
| Oct 2025 | 48.3% | 26.4% | 21.7% | 3.5% | 0.07% |
| Nov 2025 | 48.7% | 26.7% | 21.7% | 2.9% | 0.04% |
| Dec 2025 | 48.7% | 26.6% | 21.8% | 2.8% | 0.06% |
| Jan 2026 | 46.1% | 25.3% | 25.3% | 3.3% | 0.05% |
| Feb 2026 | 38.5% | 31.5% | 25.8% | 4.2% | 0.08% |
| Mar 2026 | 25.2% | 37.7% | 30.8% | 6.2% | 0.13% |
| Apr 2026 | 23.5% | 43% | 28.7% | 4.7% | 0.1% |
| May 2026 | 21.5% | 47.9% | 26.2% | 4.3% | 0.11% |
| Jun 2026 | 22.7% | 50.8% | 22.7% | 3.7% | 0.12% |
| Jul 2026 | 34.9% | 42.7% | 19.1% | 3.1% | 0.1% |
| Aug 2026 | 36.2% | 36.2% | 24.2% | 3.2% | 0.1% |
| Sep 2026 | 40.7% | 33.3% | 22.3% | 3.6% | 0.05% |
How has the Espoma and Miracle-Gro comparison changed over the last 12 months?
3 findings
- Miracle-Gro was ahead of Espoma in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Espoma’s share of searches among plant food brands worldwide moved from 3.5% to 3.6%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Miracle-Gro’s share of searches among plant food brands worldwide moved from 26.4% to 33.3%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for plant food brands worldwide in September 2026?
2 changes
In September 2026, Yates overtook Miracle-Gro to become the leader among plant food brands worldwide, with 40.7% of the searches.
In September 2026, Miracle-Gro lost share of searches among plant food brands worldwide, from 36.2% to 33.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Espoma’s and Miracle-Gro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Espoma
1 branded search term
- espoma
Miracle-Gro
1 branded search term
- miracle-gro
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