Miracle-Gro vs Osmocote:Which is more popular?

Name: Miracle-Gro vs Osmocote: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Miracle-Gro had more branded searches than Osmocote among plant food brands worldwide. Miracle-Gro had about 33,100 branded searches, while Osmocote had 22,200. Miracle-Gro made up 33.3% of all plant food brand searches we track, and Osmocote accounted for 22.3%. When we asked ChatGPT and Google AI Overviews about plant food brands, Miracle-Gro appeared in all five answers and Osmocote in three. Miracle-Gro was mentioned before Osmocote in three out of four answers.

Among plant food brands worldwide in September 2026

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Top plant food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Miracle-Gro appeared in all five answers. Osmocote was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Miracle-Gro was listed before Osmocote in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Miracle-Gro	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Espoma	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Jobe's Organics	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Osmocote	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Yates	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Miracle-Gro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Espoma4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jobe's Organics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Osmocote3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plant food brands

5 answers

Asked ChatGPT
“Which plant food brand should I buy?”
Asked ChatGPT
“What are the best plant food brands?”
Asked ChatGPT
“What's the best plant food brand for healthy garden plants?”
Searched Google, AI Overview
“best plant food”
Searched Google, AI Overview
“liquid plant food”
1. 1Miracle-Gro

Not named in any answer:

Yates

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Miracle-Gro or Osmocote more popular in search?

This chart shows how often people search Google for Miracle-Gro and Osmocote by name. Each line represents a brand's share of searches for all five plant food brands we track, month by month, from English-language searches worldwide.

Miracle-Gro and Osmocote among plant food brands worldwide, by month

Month	Yates	Miracle-Gro	Osmocote	Espoma	Jobe's Organics
Oct 2025	48.3%	26.4%	21.7%	3.5%	0.07%
Nov 2025	48.7%	26.7%	21.7%	2.9%	0.04%
Dec 2025	48.7%	26.6%	21.8%	2.8%	0.06%
Jan 2026	46.1%	25.3%	25.3%	3.3%	0.05%
Feb 2026	38.5%	31.5%	25.8%	4.2%	0.08%
Mar 2026	25.2%	37.7%	30.8%	6.2%	0.13%
Apr 2026	23.5%	43%	28.7%	4.7%	0.1%
May 2026	21.5%	47.9%	26.2%	4.3%	0.11%
Jun 2026	22.7%	50.8%	22.7%	3.7%	0.12%
Jul 2026	34.9%	42.7%	19.1%	3.1%	0.1%
Aug 2026	36.2%	36.2%	24.2%	3.2%	0.1%
Sep 2026	40.7%	33.3%	22.3%	3.6%	0.05%

How has the Miracle-Gro and Osmocote comparison changed over the last 12 months?

3 findings

Miracle-Gro was ahead of Osmocote in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Miracle-Gro’s share of searches among plant food brands worldwide moved from 26.4% to 33.3%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
Across the 12 months ending September 2026, Osmocote’s share of searches among plant food brands worldwide moved from 21.7% to 22.3%, and its estimated monthly branded searches held steady at 22.2K.

How did search popularity change for plant food brands worldwide in September 2026?

3 changes

In September 2026, Yates overtook Miracle-Gro to become the leader among plant food brands worldwide, with 40.7% of the searches.
In September 2026, Miracle-Gro lost share of searches among plant food brands worldwide, from 36.2% to 33.3%.
In September 2026, Osmocote lost share of searches among plant food brands worldwide, from 24.2% to 22.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Miracle-Gro’s and Osmocote’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.