Brandwave

How popular isEncord?

In September 2026, people searched for Encord by name about 18,100 times worldwide, an 82.8% increase from the previous year. These searches made up 1.3% of all global data labelling platform searches, placing Encord eighth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about data labelling platforms, Encord appeared in two of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Encord is the eighth most searched of 9 competitors and the fifth most recommended in AI answers.

  1. AppenShare of searches 70.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  2. RoboflowShare of searches 9.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
  3. Scale AIShare of searches 9.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  4. CVATShare of searches 2.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. EncordShare of searches 1.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top data labelling platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Encord was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Encord is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Label Studio1st
  2. Labelbox2nd
  3. CVAT3rd
  4. SuperAnnotate4th
  5. Encord5th
  6. Roboflow6th
  7. Scale AI7th
  8. Appen8th
  9. Snorkel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CVAT5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Label Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Labelbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roboflow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scale AI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Encord2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SuperAnnotate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Appen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snorkel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about data labelling platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which data labelling platforms compete with Encord?

Encord against data labelling platforms worldwide, by month

Share of searches by month for Appen, Roboflow, Scale AI, CVAT, Snorkel, Encord. The figures are in the table below the chart.

View monthly share of searches table
MonthAppenRoboflowScale AICVATSnorkelLabel StudioLabelboxEncordSuperAnnotate
Oct 202572.7%9.8%9.8%2.4%0.72%2%1.3%0.59%0.59%
Nov 202574%10%8.2%2.5%0.73%2%1.3%0.49%0.73%
Dec 202570.5%11.6%9.5%2.9%0.7%1.9%1.6%0.47%0.85%
Jan 202673.8%10%8.2%2.5%0.9%1.6%1.6%0.49%0.9%
Feb 202671%11.7%7.8%2.3%1.6%1.9%1.9%0.7%1.1%
Mar 202673.1%9.9%8.1%2.4%1.1%2%1.6%0.72%1.1%
Apr 202671.5%11.8%7.9%2.4%1.1%1.9%1.6%0.58%1.3%
May 202672.4%9.8%9.8%2.4%1.1%1.6%1.3%0.59%1.1%
Jun 202669.5%11.5%9.4%2.8%1.3%1.9%1.5%0.84%1.3%
Jul 202672.1%9.7%7.9%2.9%1.6%2%1.3%0.87%1.6%
Aug 202672.4%9.8%8%2.4%2.4%1.6%1.3%0.88%1.3%
Sep 202670.7%9.6%9.6%2.3%2.3%1.6%1.6%1.3%1%

  1. 1.Appen

    70.7%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Roboflow

    9.6%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Scale AI

    9.6%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +1.6 points.

  4. 4.CVAT

    2.3%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Snorkel

    2.3%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Label Studio

    1.6%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Labelbox

    1.6%

    Held 7th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  8. 8.Encord

    1.3%

    Moved from 9th to 8th. 18.1K estimated branded searches, +49.6% vs prior month. Share +0.4 points.

  9. 9.SuperAnnotate

    1%

    Moved from 8th to 9th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

Compare popularity between Encord and its closest rivals

Every comparison with Encord

12 comparisons

How has branded search demand for Encord changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Encord worldwide rose from 9.9K to 18.1K.
  • Across the 12 months ending September 2026, Encord’s share of searches among data labelling platforms worldwide increased from 0.59% to 1.3%.

How did search popularity change for data labelling platforms worldwide in September 2026?

6 changes

  1. In September 2026, Scale AI gained share of searches among data labelling platforms worldwide, from 8% to 9.6%.

  2. In September 2026, Appen lost share of searches among data labelling platforms worldwide, from 72.4% to 70.7%.

  3. In September 2026, Encord rose from 9th to 8th among data labelling platforms worldwide.

  4. In September 2026, SuperAnnotate fell from 8th to 9th among data labelling platforms worldwide.

  5. Estimated monthly branded searches for Snorkel worldwide rose 173.6% over 12 measured months, from 12.1K to 33.1K in September 2026.

  6. Estimated monthly branded searches for Label Studio worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.

How are Encord’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Encord’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • encord

Do you work for Encord? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Encord compete?

Encord is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Data labelling platforms8th of 91.3%Shown above
Computer vision platforms4th of 66.2%Show ranking
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