Encord vs Scale AI:Which is more popular?
In September 2026, Scale AI had more branded searches than Encord among data labelling platforms worldwide. Scale AI had about 135,000 branded searches, while Encord had 18,100. Scale AI made up 9.6% of all data labelling platform searches we track, and Encord accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about data labelling platforms, Encord and Scale AI each appeared in two of the five answers. Encord and Scale AI were each mentioned first in one of the two answers that named either.
Who do people search for more?
Scale AI, about 7 searches for every 1 for Encord
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top data labelling platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Encord and Scale AI were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Encord and Scale AI were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Label Studio1st
Labelbox2nd
CVAT3rd
SuperAnnotate4th
Encord5th
Roboflow6th- Scale AI7th
Appen8th
Snorkel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CVAT5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Label Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Labelbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Roboflow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Scale AI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Encord2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SuperAnnotate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Appen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Snorkel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about data labelling platforms
5 answers
Asked ChatGPT
“Which data labelling platform should I use?”
Asked ChatGPT
“What are the best data labelling platforms?”
Asked ChatGPT
“What's the best data labelling platform for training data?”
Searched Google, AI Overview
“data labelling platforms”
Searched Google, AI Overview
“data annotation tools”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Encord or Scale AI more popular in search?
This chart shows how often people search Google for Encord and Scale AI by name. Each line represents a brand's share of searches for all nine data labelling platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Scale AI, Encord. The figures are in the table below the chart.
View monthly share of searches table
| Month | Appen | Roboflow | Scale AI | CVAT | Snorkel | Label Studio | Labelbox | Encord | SuperAnnotate |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.7% | 9.8% | 9.8% | 2.4% | 0.72% | 2% | 1.3% | 0.59% | 0.59% |
| Nov 2025 | 74% | 10% | 8.2% | 2.5% | 0.73% | 2% | 1.3% | 0.49% | 0.73% |
| Dec 2025 | 70.5% | 11.6% | 9.5% | 2.9% | 0.7% | 1.9% | 1.6% | 0.47% | 0.85% |
| Jan 2026 | 73.8% | 10% | 8.2% | 2.5% | 0.9% | 1.6% | 1.6% | 0.49% | 0.9% |
| Feb 2026 | 71% | 11.7% | 7.8% | 2.3% | 1.6% | 1.9% | 1.9% | 0.7% | 1.1% |
| Mar 2026 | 73.1% | 9.9% | 8.1% | 2.4% | 1.1% | 2% | 1.6% | 0.72% | 1.1% |
| Apr 2026 | 71.5% | 11.8% | 7.9% | 2.4% | 1.1% | 1.9% | 1.6% | 0.58% | 1.3% |
| May 2026 | 72.4% | 9.8% | 9.8% | 2.4% | 1.1% | 1.6% | 1.3% | 0.59% | 1.1% |
| Jun 2026 | 69.5% | 11.5% | 9.4% | 2.8% | 1.3% | 1.9% | 1.5% | 0.84% | 1.3% |
| Jul 2026 | 72.1% | 9.7% | 7.9% | 2.9% | 1.6% | 2% | 1.3% | 0.87% | 1.6% |
| Aug 2026 | 72.4% | 9.8% | 8% | 2.4% | 2.4% | 1.6% | 1.3% | 0.88% | 1.3% |
| Sep 2026 | 70.7% | 9.6% | 9.6% | 2.3% | 2.3% | 1.6% | 1.6% | 1.3% | 1% |
How has the Encord and Scale AI comparison changed over the last 12 months?
3 findings
- Scale AI was ahead of Encord in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Encord’s share of searches among data labelling platforms worldwide moved from 0.59% to 1.3%, and its estimated monthly branded searches moved from 9.9K to 18.1K.
- Across the 12 months ending September 2026, Scale AI’s share of searches among data labelling platforms worldwide moved from 9.8% to 9.6%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for data labelling platforms worldwide in September 2026?
2 changes
In September 2026, Scale AI gained share of searches among data labelling platforms worldwide, from 8% to 9.6%.
In September 2026, Encord rose from 9th to 8th among data labelling platforms worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Encord’s and Scale AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among data labelling platforms
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