Brandwave

How popular isScale AI in search?

In August 2026, there were an estimated 110K branded searches for Scale AI worldwide which is down 33.3% over the last 11 months. Scale AI holds 9.3% estimated Share of Search among data labelling platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Appen84.8%
  2. Scale AI9.3%
  3. Snorkel2.8%
  4. Labelbox1.5%
  5. SuperAnnotate1.5%
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Which data labelling platforms compete with Scale AI?

Scale AI against data labelling platforms worldwide, by month

Share of Search by month for Appen, Scale AI, Snorkel. The figures are in the table below the chart.

View monthly share of search table
MonthAppenScale AISnorkelLabelboxSuperAnnotate
Oct 202585.4%11.5%0.85%1.6%0.69%
Nov 202587.1%9.6%0.86%1.6%0.86%
Dec 202584.8%11.4%0.84%1.9%1%
Jan 202686.4%9.6%1%1.9%1%
Feb 202685.2%9.4%1.9%2.3%1.3%
Mar 202686%9.5%1.3%1.9%1.3%
Apr 202685.8%9.5%1.3%1.9%1.6%
May 202684.5%11.4%1.3%1.5%1.3%
Jun 202683.8%11.3%1.5%1.9%1.5%
Jul 202685.3%9.4%1.9%1.5%1.9%
Aug 202684.8%9.3%2.8%1.5%1.5%
Sep 2026—————

  1. 1.Appen

    84.8%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Scale AI

    9.3%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Snorkel

    2.8%

    Held 3rd. 33.1K estimated branded searches, +49.1% vs prior month. Share +0.9 points.

  4. 4.Labelbox

    1.5%

    Moved from 5th to 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.SuperAnnotate

    1.5%

    Moved from 4th to 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

Compare search popularity between Scale AI and its closest rivals

How has branded search demand for Scale AI changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Scale AI worldwide fell from 165K to 110K.
  • Across the 11 months ending August 2026, Scale AI’s estimated Share of Search among data labelling platforms worldwide decreased from 11.5% to 9.3%.

How did search popularity change for data labelling platforms worldwide in August 2026?

  1. In August 2026, Snorkel gained estimated Share of Search among data labelling platforms worldwide, from 1.9% to 2.8%.

  2. Scale AI’s estimated Share of Search among data labelling platforms worldwide has lost ground for 3 months in a row, from 11.4% to 9.3% in August 2026.

  3. In August 2026, Labelbox rose from 5th to 4th among data labelling platforms worldwide.

  4. In August 2026, SuperAnnotate fell from 4th to 5th among data labelling platforms worldwide.

  5. Estimated monthly branded searches for Appen worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.

How is Scale AI measured?

Brandwave collects information about searches that people make online using Scale AI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • scale ai

Do you work for Scale AI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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