Scale AI vs Snorkel:Which is more popular by branded search?
In August 2026, Scale AI had more branded searches than Snorkel among data labelling platforms worldwide. Scale AI was estimated to have 110K branded searches compared to Snorkel’s 33.1K, and held a 9.3% Share of Search versus Snorkel’s 2.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Scale AI or Snorkel?
Compare the platforms used to label training data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Scale AI, Snorkel. The figures are in the table below the chart.
View monthly share of search table
| Month | Appen | Scale AI | Snorkel | Labelbox | SuperAnnotate |
|---|---|---|---|---|---|
| Oct 2025 | 85.4% | 11.5% | 0.85% | 1.6% | 0.69% |
| Nov 2025 | 87.1% | 9.6% | 0.86% | 1.6% | 0.86% |
| Dec 2025 | 84.8% | 11.4% | 0.84% | 1.9% | 1% |
| Jan 2026 | 86.4% | 9.6% | 1% | 1.9% | 1% |
| Feb 2026 | 85.2% | 9.4% | 1.9% | 2.3% | 1.3% |
| Mar 2026 | 86% | 9.5% | 1.3% | 1.9% | 1.3% |
| Apr 2026 | 85.8% | 9.5% | 1.3% | 1.9% | 1.6% |
| May 2026 | 84.5% | 11.4% | 1.3% | 1.5% | 1.3% |
| Jun 2026 | 83.8% | 11.3% | 1.5% | 1.9% | 1.5% |
| Jul 2026 | 85.3% | 9.4% | 1.9% | 1.5% | 1.9% |
| Aug 2026 | 84.8% | 9.3% | 2.8% | 1.5% | 1.5% |
| Sep 2026 | — | — | — | — | — |
How has the Scale AI and Snorkel comparison changed over the last 12 months?
3 findings
- Scale AI was ahead of Snorkel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Scale AI’s estimated Share of Search among data labelling platforms worldwide moved from 11.5% to 9.3%, and its estimated monthly branded searches moved from 165K to 110K.
- Across the 11 months ending August 2026, Snorkel’s estimated Share of Search among data labelling platforms worldwide moved from 0.85% to 2.8%, and its estimated monthly branded searches moved from 12.1K to 33.1K.
How did search popularity change for data labelling platforms worldwide in August 2026?
2 changes
In August 2026, Snorkel gained estimated Share of Search among data labelling platforms worldwide, from 1.9% to 2.8%.
Scale AI’s estimated Share of Search among data labelling platforms worldwide has lost ground for 3 months in a row, from 11.4% to 9.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Scale AI’s and Snorkel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.