Brandwave

Data labelling platforms:Which brands are most popular in search?

In August 2026, Appen was the most searched among data labelling platforms worldwide, with an estimated 1M branded searches and 84.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Appen84.8%
  2. Scale AI9.3%
  3. Snorkel2.8%
  4. Labelbox1.5%
  5. SuperAnnotate1.5%

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Share of SearchLeaderboard

Compare the platforms used to label training data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among data labelling platforms worldwide, by month

Share of Search by month for Appen, Scale AI, Snorkel. The figures are in the table below the chart.

View monthly share of search table
MonthAppenScale AISnorkelLabelboxSuperAnnotate
Oct 202585.4%11.5%0.85%1.6%0.69%
Nov 202587.1%9.6%0.86%1.6%0.86%
Dec 202584.8%11.4%0.84%1.9%1%
Jan 202686.4%9.6%1%1.9%1%
Feb 202685.2%9.4%1.9%2.3%1.3%
Mar 202686%9.5%1.3%1.9%1.3%
Apr 202685.8%9.5%1.3%1.9%1.6%
May 202684.5%11.4%1.3%1.5%1.3%
Jun 202683.8%11.3%1.5%1.9%1.5%
Jul 202685.3%9.4%1.9%1.5%1.9%
Aug 202684.8%9.3%2.8%1.5%1.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Appen

    84.8%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Scale AI

    9.3%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Snorkel

    2.8%

    Held 3rd. 33.1K estimated branded searches, +49.1% vs prior month. Share +0.9 points.

  4. 4.Labelbox

    1.5%

    Moved from 5th to 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.SuperAnnotate

    1.5%

    Moved from 4th to 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among data labelling platforms worldwide?

In August 2026, Appen was the most searched among data labelling platforms worldwide, with an estimated 1M branded searches and 84.8% estimated Share of Search within this set. Scale AI is in 2nd place, 75.5 percentage points behind at 9.3% Share of Search.

Global data labelling platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Appen85.4% → 84.8%87.1%Nov 202583.8%Jun 20261st
Scale AI11.5% → 9.3%11.5%Oct 20259.3%Aug 20262nd
Snorkel0.85% → 2.8%2.8%Aug 20260.84%Dec 20254th → 3rd
Labelbox1.6% → 1.5%2.3%Feb 20261.5%Aug 20263rd → 4th
SuperAnnotate0.69% → 1.5%1.9%Jul 20260.69%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Appen’s estimated Share of Search among data labelling platforms worldwide decreased from 85.4% to 84.8%.
  • Across the 11 months ending August 2026, Scale AI’s estimated Share of Search among data labelling platforms worldwide decreased from 11.5% to 9.3%.
  • Across the 11 months ending August 2026, Snorkel’s estimated Share of Search among data labelling platforms worldwide increased from 0.85% to 2.8%.
  • Across the 11 months ending August 2026, SuperAnnotate’s estimated Share of Search among data labelling platforms worldwide increased from 0.69% to 1.5%.
  • Across the 11 months ending August 2026, Appen’s estimated Share of Search among data labelling platforms worldwide peaked at 87.1% in November 2025 and was lowest at 83.8% in June 2026.
  • Across the 11 months ending August 2026, Snorkel’s estimated Share of Search among data labelling platforms worldwide peaked at 2.8% in August 2026 and was lowest at 0.84% in December 2025.
  • Across the 11 months ending August 2026, SuperAnnotate’s estimated Share of Search among data labelling platforms worldwide peaked at 1.9% in July 2026 and was lowest at 0.69% in October 2025.
  • Across the 11 months ending August 2026, Snorkel rose from 4th to 3rd among data labelling platforms worldwide.
  • Across the 11 months ending August 2026, Labelbox fell from 3rd to 4th among data labelling platforms worldwide.

How did search popularity change for data labelling platforms worldwide in August 2026?

  1. In August 2026, Snorkel gained estimated Share of Search among data labelling platforms worldwide, from 1.9% to 2.8%.

  2. Scale AI’s estimated Share of Search among data labelling platforms worldwide has lost ground for 3 months in a row, from 11.4% to 9.3% in August 2026.

  3. In August 2026, Labelbox rose from 5th to 4th among data labelling platforms worldwide.

  4. In August 2026, SuperAnnotate fell from 4th to 5th among data labelling platforms worldwide.

  5. Estimated monthly branded searches for Appen worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.

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