Encord vs SuperAnnotate:Which is more popular?
In September 2026, Encord had more branded searches than SuperAnnotate among data labelling platforms worldwide. Encord had about 18,100 branded searches, while SuperAnnotate had 14,800. Encord made up 1.3% of all data labelling platform searches we track, and SuperAnnotate accounted for 1%. When we asked ChatGPT and Google AI Overviews about data labelling platforms, Encord and SuperAnnotate each appeared in two of the five answers. Encord was mentioned before SuperAnnotate in two out of three answers that named either.
Who do people search for more?
Encord, about 22% more searches than SuperAnnotate
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Encord, named ahead of SuperAnnotate in 2 of 3 answers
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Top data labelling platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Encord was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SuperAnnotate was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Encord was listed before SuperAnnotate in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Label Studio1st
Labelbox2nd
CVAT3rd
SuperAnnotate4th- Encord5th
Roboflow6th
Scale AI7th
Appen8th
Snorkel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CVAT5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Label Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Labelbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Roboflow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Scale AI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Encord2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SuperAnnotate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Appen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Snorkel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about data labelling platforms
5 answers
Asked ChatGPT
“Which data labelling platform should I use?”
Asked ChatGPT
“What are the best data labelling platforms?”
Asked ChatGPT
“What's the best data labelling platform for training data?”
Searched Google, AI Overview
“data labelling platforms”
Searched Google, AI Overview
“data annotation tools”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Encord or SuperAnnotate more popular in search?
This chart shows how often people search Google for Encord and SuperAnnotate by name. Each line represents a brand's share of searches for all nine data labelling platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Encord, SuperAnnotate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Appen | Roboflow | Scale AI | CVAT | Snorkel | Label Studio | Labelbox | Encord | SuperAnnotate |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.7% | 9.8% | 9.8% | 2.4% | 0.72% | 2% | 1.3% | 0.59% | 0.59% |
| Nov 2025 | 74% | 10% | 8.2% | 2.5% | 0.73% | 2% | 1.3% | 0.49% | 0.73% |
| Dec 2025 | 70.5% | 11.6% | 9.5% | 2.9% | 0.7% | 1.9% | 1.6% | 0.47% | 0.85% |
| Jan 2026 | 73.8% | 10% | 8.2% | 2.5% | 0.9% | 1.6% | 1.6% | 0.49% | 0.9% |
| Feb 2026 | 71% | 11.7% | 7.8% | 2.3% | 1.6% | 1.9% | 1.9% | 0.7% | 1.1% |
| Mar 2026 | 73.1% | 9.9% | 8.1% | 2.4% | 1.1% | 2% | 1.6% | 0.72% | 1.1% |
| Apr 2026 | 71.5% | 11.8% | 7.9% | 2.4% | 1.1% | 1.9% | 1.6% | 0.58% | 1.3% |
| May 2026 | 72.4% | 9.8% | 9.8% | 2.4% | 1.1% | 1.6% | 1.3% | 0.59% | 1.1% |
| Jun 2026 | 69.5% | 11.5% | 9.4% | 2.8% | 1.3% | 1.9% | 1.5% | 0.84% | 1.3% |
| Jul 2026 | 72.1% | 9.7% | 7.9% | 2.9% | 1.6% | 2% | 1.3% | 0.87% | 1.6% |
| Aug 2026 | 72.4% | 9.8% | 8% | 2.4% | 2.4% | 1.6% | 1.3% | 0.88% | 1.3% |
| Sep 2026 | 70.7% | 9.6% | 9.6% | 2.3% | 2.3% | 1.6% | 1.6% | 1.3% | 1% |
How has the Encord and SuperAnnotate comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Encord took it in September 2026.
- Across the 12 months ending September 2026, Encord’s share of searches among data labelling platforms worldwide moved from 0.59% to 1.3%, and its estimated monthly branded searches moved from 9.9K to 18.1K.
- Across the 12 months ending September 2026, SuperAnnotate’s share of searches among data labelling platforms worldwide moved from 0.59% to 1%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
How did search popularity change for data labelling platforms worldwide in September 2026?
2 changes
In September 2026, Encord rose from 9th to 8th among data labelling platforms worldwide.
In September 2026, SuperAnnotate fell from 8th to 9th among data labelling platforms worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Encord’s and SuperAnnotate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Encord
1 branded search term
- encord
SuperAnnotate
1 branded search term
- superannotate
Other head-to-heads among data labelling platforms
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