Encord vs Ultralytics:Which is more popular?
In September 2026, Ultralytics had more branded searches than Encord among computer vision platforms worldwide. Ultralytics had about 22,200 branded searches, while Encord had 18,100. Ultralytics made up 7.6% of all computer vision platform searches we track, and Encord accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about computer vision platforms, Ultralytics appeared in three of the five answers and Encord in none.
Who do people search for more?
Ultralytics, about 23% more searches than Encord
Who does AI mention more?
Ultralytics, mentioned in 3 of 5 answers, Encord in 0
Who does AI recommend more?
Ultralytics, the only one of the two named
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Top computer vision platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ultralytics was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Encord did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Roboflow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
OpenCV3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Ultralytics3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amazon Rekognition3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Encord0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Clarifai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about computer vision platforms
5 answers
Asked ChatGPT
“Which computer vision platform should I use?”
Asked ChatGPT
“What are the best computer vision platforms?”
Asked ChatGPT
“What's the best computer vision platform for image recognition models?”
Searched Google, AI Overview
“computer vision platforms”
Searched Google, AI Overview
“computer vision software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Encord or Ultralytics more popular in search?
This chart shows how often people search Google for Encord and Ultralytics by name. Each line represents a brand's share of searches for all six computer vision platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Ultralytics, Encord. The figures are in the table below the chart.
View monthly share of searches table
| Month | Roboflow | OpenCV | Ultralytics | Encord | Amazon Rekognition | Clarifai |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 37.4% | 9.2% | 2.7% | 2.7% | 2.2% |
| Nov 2025 | 46.1% | 37.7% | 9.3% | 2.3% | 2.8% | 1.8% |
| Dec 2025 | 51% | 34% | 8.4% | 2% | 2.5% | 2% |
| Jan 2026 | 49.9% | 33.2% | 10% | 2.4% | 2.4% | 2% |
| Feb 2026 | 50.5% | 33.7% | 8.3% | 3% | 2.5% | 2% |
| Mar 2026 | 45.7% | 37.4% | 9.2% | 3.3% | 2.2% | 2.2% |
| Apr 2026 | 55.6% | 30.5% | 7.5% | 2.7% | 1.8% | 1.8% |
| May 2026 | 50.7% | 33.8% | 8.3% | 3% | 2% | 2% |
| Jun 2026 | 50.7% | 33.8% | 8.3% | 3.7% | 2% | 1.4% |
| Jul 2026 | 46.8% | 38.2% | 7.7% | 4.2% | 1.9% | 1.2% |
| Aug 2026 | 50.4% | 33.8% | 8.3% | 4.5% | 2% | 1.1% |
| Sep 2026 | 46% | 37.5% | 7.6% | 6.2% | 1.8% | 0.99% |
How has the Encord and Ultralytics comparison changed over the last 12 months?
3 findings
- Ultralytics was ahead of Encord in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Encord’s share of searches among computer vision platforms worldwide moved from 2.7% to 6.2%, and its estimated monthly branded searches moved from 9.9K to 18.1K.
- Across the 12 months ending September 2026, Ultralytics’ share of searches among computer vision platforms worldwide moved from 9.2% to 7.6%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
How did search popularity change for computer vision platforms worldwide in September 2026?
2 changes
In September 2026, Encord gained share of searches among computer vision platforms worldwide, from 4.5% to 6.2%.
In September 2026, Ultralytics lost share of searches among computer vision platforms worldwide, from 8.3% to 7.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Encord’s and Ultralytics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Encord
1 branded search term
- encord
Ultralytics
1 branded search term
- ultralytics
Other head-to-heads among computer vision platforms
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